Just listened to Jeff Cross interviewing Pete Consigli-Global INDUSTRY Watchdog and Cliff Zlotnik of #IAQA Radio on the #Straight Talk podcast. Great stuff! #ISSA #RESTORATION #RIA #IICRC #BELFOR #DKI #SERVPRO #Puroclean

Just arrived in ATL for NAIIA SE Regional Meet in 2 weeks. ATL is claims industry hub and must be “worked” by vendors. Atlanta Claims Assoc is WC and Liab focused but Southern Loss Assoc is all Property. Be there.#restoration #mitigation #Water #Fire #RIA #IICRC #Servpro #Belfor

Whenever you 1st meet an adjuster at a loss site, friendly or hostile, consider it an opportunity to develop a great working relationship. #restoration #mitigation #fire #water #IICRCA #CORE #contractor

Complete Marketing Manual peterjcrosa.net/products/compl…

If you're in Restoration & Mitigation you MUST get to know Ed Cross: Don't Be a Restoration Cannibal: Who is YOUR Customer? youtu.be/v-i4kSsEC9Y via YouTube

A fly on the wall of an agent’s breakroom overhears “care for policyholder’s needs, write new coverages, solving policyholder problems, defending a policyholder from an over zealous adjuster.” #water #fire #windstorm #reconstruction #mitigation #Servpro #puroclean #DKI #Belfor

A fly on wall of an adjuster’s office hears how an insured exaggerated damage; an “us vs. them” atmosphere; not policyholder retention, but they’d hear of underwriting alerts to cancel or non-renew; along with anti-agent banter. #water mitigation #windstorm #flood #fire #Servpro

Point of previous tweets: agents and adjusters have opposing mindsets. Market them accordingly. #water #windstorm #fire #mitigation #reconstruction #damage #Claim #DKI #Servpro #Puroclean #ISSA #Marketingzoo #RIA #restoration

Smart Restoration Contractors find where adjusters meet. They sponsor exhibit booths and take part in events where they interact with adjusters before the loss occurs. #FullCircle #Cotton #NAIIA #RIA #IICRC #ISSA #water #wind #fire #damage #restoration #mitigation

I write, speak, and teach #mitigation & #restoration #contractors to build relationships with agents & adjusters. Follow me. Check out my website. Share with your peers, not your competitors. #water #fire #windstorm #ISSA #IICRC #damage #claims

The long letter & brochure was from a rep introducing her services. If you want to service adjusters & agents, don’t do this. First, meet them at industry events. Let them know you’re a “genuine” person. Make that connection and the door will open easier. #water #flood #fire

Your goal in marketing is to have the adjuster/agent see you as a “resource” they’ll need to handle claims. Become a “favorite” by breaking barriers & fulfilling promises. There is a method to becoming a “favorite.” Follow me. Visit peterjcrosa.net #water #fire #wind

When a catastrophe hits and you’re not slammed with work, you may be wondering why.   Send emails to let adjusters & agents know you are ready to render emergency board-up or water mitigation. Make it easy for adjusters to find you when they need you. #water #mitigation #fire

Follow a proven game plan. Build relationships with #adjusters and #agents. Join their #Claims Associations. Educate, don't sell. Be a resource. #water #fire #smoke #soot #Biosweep #Belfor #RIA #IICRCA #ISSA

You can learn to improve interactions with #insurance #agents and #adjusters. They can refer more #restoration and #mitigation jobs. Follow me. Check out peterjcrosa.net

Competition for the attention of adjusters, agents and the business they can refer is extremely stiff. The service your company delivers has to be near flawless, the turnaround time has to be quick, the pricing competitive, and you personally have to be at the top of your game.

Learning how #adjusters choose vendors, their expectations & methodologies, helps build relationships with them. To learn, you need to be immersed in #adjuster culture by: 1. Educating yourself 2. Being at #claim association events 3. Being a #resource adjusters will need.

Wednesday is hump day. It’s half way to Friday. It’s a good afternoon to meet #adjusters for happy hour or lunch. It’s when many an #adjuster starts planning their weekend. The uphill climb is over. A yes is easier to negotiate. #restoration #mitigation #flood #fire #IICRCA #RIA

Breakfast belongs to the early bird that catches the worm. Competitors are scarce that early in the morning. Good time to get #adjusters and agents to open up. What do you need? What can I do to show our company is a great resource for you? #flood #fire #restoration #mitigation

Never stop thinking of ways to break through to #adjusters. They can be tough and at times, impenetrable. But don’t give up. Find the sweet spot (whether it’s breakfast, lunch, or happy hour) and push through. Build relationships. Build business. #restoration #mitigation