My business started with $0 of revenue. My business partner once had no experience working with baseball players. The MLB pitchers he now trains? There was a time when they didn’t have a win at any level of baseball. Nobody was “born for this.” They built it. You can too.

Beware these two potential clients: 1. The one who swears “money’s no issue” before seeing your offer. 2. The one who cries “overpriced” before setting foot in your gym. The real wins? They’re in the middle. Ready to listen. Ready to learn. Ready to commit.

The best coaches are great conversationalists. The most effective sales pitches? Thoughtful conversations around a clearly differentiated service. “I’m just bad at asking for money” is a cop-out if you’re really as good at your job as you think you are.

Next time you run an annual review, shift the script. Instead of: “How can I help you get better at your job?” Try: “How can I help you outgrow your role here?” It’s about growth—not just performance.

Your clients’ success stories outperform your marketing budget. Invest your energy where it counts.

You’re not losing to competitors. You’re tripping over your own shoelaces…slow replies to leads, clunky scheduling, too many options. Before you obsess over the competition, fix what makes doing business with you harder than it should be.

You’re not getting ghosted because your offer sucks. You’re getting ghosted because you’re hiding behind a screen. An in-person ask is 30x more likely to get a “yes” than email or text. You wouldn’t write a program without an assessment…don’t sell without a real conversation.

Most gym owners think social media is just for lead-generation. But great coaches are watching too. Your content tells them what it’s like to work w/you. Details that clients may not notice still matter. You’re not just marketing to clients. You’re auditioning for future staff.

Most wedding venues offer a list of approved vendors: • Local DJs • Trusted caterers • Florists who get the vibe Your gym should, too: • A go-to physical therapist • A skilled manual therapist • An orthopedic surgeon you trust Always be building your referral network.

A gym lease isn’t a renewal guarantee. Buildings get sold, and landlords change course. Assuming you’ll simply re-up at market rates can leave you scrambling. Know your options. Start tracking comps. Build relationships. Have a loose understanding of Plan B.

Managers check on people to track output. Leaders check in on people to offer support. The first is about control. The second is about trust. Your team needs leadership, not more oversight.

Thinking about renting out that extra office in your youth performance training facility? Don’t just default to sports-related tenants. Imagine a SAT tutor working in your space…parents already trust you with their kids. Creativity often results in distinctive offerings.

Mediocrity remains invisible until passion shows up and exposes it. Get complacent, get replaced.

No one books a haircut because the salon flexed their scissors. They book it because someone walked out looking 🔥. Same goes for your gym. Quit showing off squat racks and start showing off results.

Your gym’s biggest competitor isn’t another business—it’s indecision. 1 service option = “Do I want it?” → More room for hesitation. 2+ options = “Which one’s for me?” → More decisions end in yes. Always offer an alternative.

Casinos use chips for a reason: money feels less real. You can do the same. •Remove the $ sign from pricing •Frame cost in days, not dollars •Make the spend feel smaller

People are three times more likely to sign up for a marathon the day after their birthday. New beginnings are rocket fuel for commitment. Start selling with the calendar in mind.

On designing your pricing sheet: Lead with your most expensive offer. It makes everything else look like a bargain. It’s not upselling—it’s anchoring.

Quantity creates quality. Keep selling. Keep programming. Keep posting. Keep iterating. Your gym is going to be great because of reps, not flawless planning.

Beware the weak leader who fears rising talent. Strong leaders mentor it and make their ceiling the baseline for the next generation.