People thanking you for the opportunity to spend 4k? Yes. That's natural, and it's the difference between them making the purchase and you making the sale. Can you spot why this distinction matters? LTV won't be over with this one.

"I'll get my audience bigger, then I'll charge more." That's how good businesses age into average ones. Reach is a spotlight. If it hits the wrong promise... It just makes the confusion easier to see. Start by ending the costliest pattern for the few who feel it most. The

Leverage doesn’t dilute you. Chaos does. Productizing keeps the magic by removing the parts that kill it.

Posting more to “scale” is shouting at a thermostat. The room warms when the boiler works. Fix the system, not the volume. GM.

A friend of mine is scared of sending emails to her list. And that tells me everything I need to know about her business. She's more interested in protecting her ego than she is in protecting and serving her audience.

“I’m the only one who can sell this.” That belief got you here. It will keep you here. Let the system sell the pattern you end. You keep the part that only you can do. That isn’t surrender. That’s stewardship. GM.

I used to believe great work would eventually get noticed. Turns out, it doesn’t. It just gets quietly copied by louder people. I see this showing up in rising creators as much as in veteran ones. Here’s what I learned the hard way... Your value doesn’t reveal itself. You have

LOOKING TO BUY If you’ve got a newsletter/community with business owners, consultants, coaches or agency folks… I’m buying ad space for next week. DM me details. (Reposts appreciated)

Your high-ticket offer is only as good as the problem it solves. The greater the impact... The more compelling your offer becomes.