Google's @johnmu suggests the hype around the AI SEO acronyms, i.e. SEO, AIO, AEO, etc, may be scammy and spammy seroundtable.com/google-ai-seo-…

llms.txt files starting to get used by chatgpt it seems

Le SEO va prendre une dimension supplémentaire.

Elon Musk Exactly. The sooner we accept this reality, the better we can manage the transition.

Personne aux USA n'est prêt, et encore moins en Europe et en France.

Présentation "How Google's Search Index Works" de Adam Gent Adam Gent au BrightonSEO UK le 23/10/2025. 2 slides sont particulièrement pertinentes : speakerdeck.com/aagent/how-goo…

Google is getting ready for intent analysis on steroids! For someone in SEO, this research signals a shift in how search engines and operating systems might understand user intent before a query is even typed.

Je ne suis pas du tout designer, mais je suis quand même complètement bluffé.

Google and Microsoft just co-authored the spec that turns every website into an API for AI agents. The second-order effects here are massive. Right now, browser agents work by taking screenshots, parsing the DOM, and guessing which buttons to click. It works about as well as