Paul Balsom (@paulbalsom) 's Twitter Profile
Paul Balsom

@paulbalsom

Your source for insights, stories & news about our planet's most precious resource - water 🌊. I help founders tell better stories that drive revenue.

ID: 1662833380717744129

linkhttps://www.balsom.co calendar_today28-05-2023 14:49:18

654 Tweet

2,2K Followers

235 Following

Paul Balsom (@paulbalsom) 's Twitter Profile Photo

Want more focus? Turn off: • Phone • Notifications • Everyone else’s opinion Then listen to what really requires your thoughts.

Justin Welsh (@thejustinwelsh) 's Twitter Profile Photo

Solopreneurship isn’t about making the most money possible. It’s about never asking anyone for permission ever again.

Paul Balsom (@paulbalsom) 's Twitter Profile Photo

Everyone talks about modernizing infrastructure, but nobody mentions that most procurement systems are designed to reward the safest, most familiar option—not the most innovative one. The system isn’t broken. It’s working exactly as intended.

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Too many people prioritize business over life. This leads to missed birthdays, strained relationships, and lasting regrets. Don’t let success rob you of the moments that truly matter.

Paul Balsom (@paulbalsom) 's Twitter Profile Photo

Your industry association’s growth playbook was built for a world that stopped working in 2012. When trust was built in boardrooms—not online. Following it guarantees you’ll miss where decisions actually happen now. Ignore it with quiet confidence and modern execution.

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I don’t want much in life. I just want to help mission-driven companies grow, work with founders who care about what they’re building, avoid bloated slide decks, and stop doing “marketing theater” that doesn’t move the needle... That’s basically it.

Paul Balsom (@paulbalsom) 's Twitter Profile Photo

Forget about building a hypergrowth company. Build a sustainable business that feels aligned from the inside, even if it looks slow from the outside.

Paul Balsom (@paulbalsom) 's Twitter Profile Photo

Everyone talks about modernizing infrastructure, but nobody mentions that most procurement systems are designed to reward the safest, most familiar option—not the most innovative one. The system isn’t broken. It’s working exactly as intended.

Paul Balsom (@paulbalsom) 's Twitter Profile Photo

Most founders think they need more leads. What you actually need is more focus. - Focus on your ICP. - Focus on clear messaging. - Focus on one or two channels that actually work. Broad and unfocused marketing feels safe. But in reality, it kills momentum. Where are you

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Headed to #WEFTEC in Chicago next week! 🌊 Excited to connect with water & environmental leaders, see new innovations, and talk about the future of our industry. If you’ll be there, let’s meet up 👋 #WaterIndustry #Networking

Paul Balsom (@paulbalsom) 's Twitter Profile Photo

Why do so many CEOs struggle to scale in water? 1.Marketing is often treated like an afterthought. 2.Messages are too technical for decision-makers. 3.Sales and marketing don’t share the same playbook. The fix? Start with alignment and clarity. Marketing should

Paul Balsom (@paulbalsom) 's Twitter Profile Photo

I didn’t have a network. I didn’t have warm referrals. I didn’t even have a website. But in less than 6 months, I built a six-figure business — entirely from cold leads. The tools: ✅ Apollo io ✅ Gmail ✅ LinkedIn The secret? Narrow ICP. Pain-point clarity. Consistent

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How to fix the leaks in your pipeline: - Track where leads actually come from - Identify drop-off points (ignored proposals, no follow-ups, unclear next steps) - Align sales + marketing KPIs (same scoreboard, not separate ones) Leads don’t just “fall through the cracks.” They

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💡 The real flex isn’t a big ad budget. It’s a message so clear your customers repeat it back to you. Clarity beats cash every time. When was the last time you asked a customer to explain your value proposition back to you?

Paul Balsom (@paulbalsom) 's Twitter Profile Photo

5 reasons why companies fail at marketing: 1.Too focused on product, not customer. 2.Marketing treated like a cost center. 3.Inconsistent or no lead follow-up. 4.No thought leadership content. 5.Strategy changes every 3 months. None of these