You don't need to overcomplicate your brand's growth. I've seen brands grow to $1M+ a month with 3 simple tools. -YouTube Ads -Google Ads -Email Foundation + Campaigns That's all it takes. You don't need 10 different channels or tools. Just stick to the basics.

The best ads don’t look like ads, they blend into the platform This applies everywhere: -On YouTube? Make your ad feel like the next video they’d watch - On Search? Match the exact language of the query - On Shopping? Mirror how people naturally compare products The second it

Wrapping up a huge week Agency, body, mind, all on overdrive Momentum is the key to everything and the one thing I fear to lose the most

Google Ads Factors you can A/B Test to optimise your return on ad spend: • Titles • Images • Products • Location • Pricing • Promotional info

Epic 2hr drive through the desert with some old friends plus made some new ones Ended in the mountains of Fujairah (feels like Mars) I think this will be the last drive we do before we all escape the heat and head to euro summer Life is really just a game - make sure you keep

MONEY MONDAY Spent the morning in the trenches at home then switched it up for the afternoon New 16inch Mac is a good size for remote working but fkn heavy 😂 Business business business Have a blessed week

Most brands organize by product type We organized by performance and ROAS exploded Most fashion brands structure campaigns by category: • Dresses • Tops • Shoes • Accessories But your average dress and your bestselling dress don’t perform the same. Here’s what we did

7 optimizations that separate great Google Shopping ads from the good Most brands settle for “working.” Here’s how to outperform the entire category: 1. Prioritize an exceptional GMC quality score 2. Use Google Merchant Center promotions strategically 3. Segment with custom

If the people around you don’t motivate you to do more/ make you think that you haven’t even touched your potential yet, then you’re hanging around the wrong group

Looking for A player Google Strategists to join the team! This role is not for beginners, intermediate or good strategists, we want the best and will present you an offer accordingly Exciting chance to work with a rapidly growing, killer team forms.clickup.com/9002237926/f/8…

It’s wealthy Wednesday! 😂 Been visiting co-working spaces lately, reminding me of when I first started the agency Now there’s 15+ of us, all killers and couldn’t be more proud of the team Sounds cliche but truely just warming up Consistent action forces the world to give you

Why do your Google Ads flop? You’re optimizing the wrong things Read this: Here’s what actually moves the needle: • High CTRs • Clean, fast post-click experiences • Tight alignment between feed, ad copy, and landing page Chasing CPCs and budget hacks? You’re ignoring the

You’re one decision away from a completely different life

The real test of leadership depends on how you handle crisis Invest in learning crisis management and problem-solving skills early, you’ll benefit a lot from it The best leaders I know always take responsibility for anything that happens in the business as it ALWAYS stems from

This looks depressing but it’s where I’m happiest.. Building brick by brick and damn we should all be so grateful to be born in this internet era Create, build, fail, learn, succeed, repeat

If you run an e-commerce brand and want to scale, don’t manage everything internally Speed = Scale Specialists exist for a reason, outsource tasks strategically and watch your performance go higher from there I also do this for my own agency, there's always outside specialists