Execs for the digital media consulant firm Piano say big mistakes on local news websites include not putting the readers first and "lack of alignment between the business team and the editorial team." ow.ly/E65q30o0XqX

We all know how the story of the Tortoise and the Hare ends. Now find out why Tortoise also expects its slow-and-steady news model to also come out ahead. Read more in Volume 3 of Traffic. hubs.ly/H0h_h7T0

Cover story from the latest issue of Traffic is now live! traffic.piano.io/2019/05/20/how…

You can get a free copy of the new issue of Traffic, the magazine I edit that's full of digital business know-how, by requesting one at the link. Best issue we've done yet. info.piano.io/request-traffi…

You can get a FREE copy of the latest issue of Traffic, with Oli Franklin-Wallis's in-depth cover story on Tortoise, by going here: info.piano.io/request-traffi…

The The Minnesota Star Tribune is the most successful metro paper in America. Here's Erin Schulte Collier's story on how they did it: traffic.piano.io/2019/06/06/a-m…

More reasons why successful media cos need to move beyond users and viewers and focus on building fans x.com/MagazineTraffi…

Thanks to Traffic Magazine for featuring us in their look at successful business models for modern media companies. (And, of course, to the 1,468 subscribers who have made our model successful).

7% of your visitors drive 50% of all PVs, data from Piano, guessing consumer media stats. Higher in B2B coz higher engagement on a smaller user base.

#brandedcontent is a “value exchange in which advertisers are borrowing equity from an editorial brand,” says Dean Challis of Droga5. See the full story in the new edition of Traffic: hubs.ly/H09rLD50

“Nearly a decade ago, I began asking media executives what I assumed would be a simple question: ‘What percentage of your visitors drive 50 percent of your site’s traffic?’” Read Ken Doctor’s findings in our latest edition: hubs.ly/H09tKwv0

Media nerd approved - thx Traffic Magazine

⭐️ *FREE MAGAZINE ALERT* ⭐️Piano, a PPA associate member, is offering PPA members free copies of Traffic Magazine, its magazine on how money is made in digital media. Get your free copy here! 👉 traffic.piano.io/get-a-copy/

#AI is coming for your job - and only a humanities degree can save you. Read the full article by @wpwrs in Traffic Magazine: hubs.ly/H09F5700

Six months after the launch of an #AI project at The Associated Press, errors have dropped and productivity has soared, while output has increased twelve-fold, says Francesco Marconi. Learn more here: hubs.ly/H09F64B0

“It’s not brain surgery that really great niche sites really work when you make a credible, beautiful product and you’ve got smart, credible people doing the content creation.” Neil Vogel in the newest Traffic Magazine story. Read it here: hubs.ly/H09Ml790

Some news about me. I'm joining Piano as SVP Strategy to help media companies move from attention to user engagement and build healthy businesses. More here: piano.io/blog/why-im-jo…

“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing nie.mn/2FMKeBI via Nieman Lab

Come work with me! We're hiring a managing editor for Traffic, the magazine I edit on the digital media business. Traffic is the most rewarding editorial project I've ever been a part of, and I'm thrilled that we're bringing on new…lnkd.in/d6fzDGG lnkd.in/dMfu7iC