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Una update. We are getting more and more support to save the Una. Tomorrow could be important, though.

The work of nature protection never stops. Despite criminal proceedings, investors tried to start work this morning on a dam at Una River, Croatia. Luckily local communities, NGOs and media stopped them. Andrej Plenković please #SaveUna before it’s too late!

Local communities are fighting to protect Croatia's Una River, one of Europe's last wild rivers, from a hydroelectric plant that threatens unique ecosystem and rich cultural history. Learn why preserving the Una River is vital: pat.ag/fight-for-una Andrej Plenković

For those who doubt that construction site is inside the Natura 2000 site "Kanion Une": the borders of protected area in green, red line shows construction area. Fully in. No assessment was made before permits were given. Therefore, illegal construction.

Patagonia gear is built for years, not seasons. No matter how you get out there, choosing quality that you can wear, go wild in and pass on to the next generation means lifetimes of play and less pressure on our planet.

This week, we achieved a major victory for the Una River. After weeks of protests, the Croatian government ordered construction to stop and now the machines are leaving. Today, we celebrate this success, but our work isn’t finished— permanent protection of the Una and other

"Trails are the literal pathway by which so many of us interact with our landscapes today." Read MTB Ambassador Manon Carpenter's article "Managed, Maintained, Manufactured" here: pat.ag/trail-maintena… Image by Samantha Saskia Dugon

Did you already see Fire Lines, our newest MTB film? After a massive wildfire, Sierra Buttes Trail Stewardship reimagined trail building using Indigenous wisdom and fire prevention to create safer, more resilient paths. Watch the film now: pat.ag/watch-fire-lin…

The Last Observers premieres on September 12th in Falsterbo, Sweden. It's the story of two people who spent 36 years recording weather and witnessing change. Available for everyone to watch on September 26th. For those in Sweden, we’re offering guest list tickets—apply here:

Protect yourself from drench-town. Our lightweight, packable, waterproof shells were built to keep you out there and keep you dry, and they’re all made without the use of PFAS/PFCs. Photo: Julie Ellison

Eight times a day, day and night, for 36 years, Karin and Lennart took a weather observation from the lighthouse in Falsterbo, Sweden. They didn't miss a single one. "The Last Observers" details their story, showing profound connection exists in everyday rhythms. Learn more:

Two lovebirds face an end. The end to a 36-year commitment observing and recording the weather eight times a day, every day, from a lighthouse in Sweden. In another life, would they do it again? What did they learn? What next? Watch the full film to find out:

Our oceans deserve better. Recent claims about a Scottish salmon farm clearing dead fish before inspections raise serious concerns: pat.ag/scottish-salmo…

Small scale fisheries and NGO's came together during EU Ocean week in Brussels to discuss the destructive fishing practices of bottom trawling and why it must be banned. #OceanWeek #MakeFishingFair

At EU Ocean Week, small scale fisheries and NGO's came together to ask EU legislators to update decades old legislation to ensure harmful activities like bottom trawling were banned in protected areas. #OceanWeek

Our relationship with nature not only defines our history, it shapes our future, too. The fjords of Seyðisfjörður are ripe with cultural heritage, stunning natural spaces, and a community who live its awe every day. Now, the locals are rising up to draw a line on the brash

This weekend musicians, poets, activists, and local people shared an evening of celebrating their home and heritage. This vibrant community of Seyðisfjörður has the power to protect the wild places and animals that helped forge its identity. A reminder of why this place is so

Why is quality an environmental issue? An evening of expert talks, film screenings, and more. A healthy planet (and economy) needs a better model than buying and selling more and more things people don’t need. But can less truly mean more? With help from environmentalists,