What impacts land impacts the ocean. Follow pro surfer turned activist Yusei Ikariyama’s journey to protect the vulnerable coastline of Japan’s Amami Ōshima island in the new Patagonia Films documentary short Totoganashi: pat.ag/T/Totoganashi Directed by Kosuke Fujikura and

If you’ve been waiting, you're in luck. Our sale is now up to 50% off past-season styles. Find high-quality clothing and gear for a lifetime of exploits you may (or may not) tell the kids about at pat.ag/T/50/SummerSal… Photos: Ken Etzel, Leslie Hittmeier

When the Dixie Fire raged through northern California in 2021, it left a swath of ash and destruction but also provided the community an opportunity to reimagine how trails could be used as a tool to connect with and protect the place they call home. Watch Fire Lines now at

Katie Lamb started climbing at age 7, around the same time she learned how to sew her own clothes. In doing both, she’s come to value the approach to her projects more than the end goal. Watch her process in the Patagonia film “In Sequence” at pat.ag/T/InSequence Directed

Chasing sunlight down [TK peak] in the Indian Peaks, Colorado. Photo: Eliza Earle

Plunging into Mexico's sapphire waters, Kimi Werner performs her interpretive dance called the "Bait Ball Ballet." The local Mahi-mahi can't help but stop and enjoy the show. Photo: Perrin James

Truly connecting with a place can’t happen overnight; it takes years of putting your hands in the dirt and boots on the ground. “I didn’t really see it coming—one day you’re picking up a stick and throwing it off a trail, and then the next time you’re chain sawing it out. It’s

“I don’t get that dopamine hit when you get a new thing the way I get a dopamine hit when I put on an old piece,” says Patagonia ambassador Jenn Shelton. She explains why she’s held on to her well-worn Micro Puff® Jacket and how it reminds her that she still belongs.

Patagonia Ambassador Eala Stewart pulls into his spare room—at home on the North Shore. Oʻahu, Hawaiʻi. Photo: Ryan Craig

Zack Little and Megan Cota in the Utah Hinterlands got us dreaming about our next crack climbing getaway... Where are you headed next? Photos: Jeremiah Watt

When Greg Williams began exploring his family’s ties to the Lost Sierra, he discovered that he was connected by blood. “One day my dad basically just told me, ‘Hey, you’re an Indian. Some people are going to walk and you’re going to run.’”—Greg Williams Watch Fire Lines now at

No waves, still day, no problem. Hank Gaskell (@hippyhanahank) does some opportunistic swimming below the surface at home in Maui. Photo: Christa Funk (@instaclamfunk)

The age of never-not-climbing. It seems the smaller you are, the smaller your fear of heights. Photos: Sofia Aldinio, Alex Buisse

True or false: Washing and machine-drying your waterproof shell will ruin it. pat.ag/T/Site/DutyofC…

Can bikes, trails and ancient traditions be a path to a better future? thinks so. The Sierra Buttes Trail Stewardship “For so many people, the first time they’re on public lands is on a trail; it’s their gateway to be responsible and love a place and care for it.”——Greg Williams