paolo (@paolo_scales) 's Twitter Profile
paolo

@paolo_scales

linkedin wizard. grow on linkedin, on autopilot: Phantomwriter.io

ID: 1765104997388410880

linkhttp://starbornai.com calendar_today05-03-2024 20:00:10

732 Tweet

6,6K Followers

94 Following

paolo (@paolo_scales) 's Twitter Profile Photo

it’s crazy to me that people will give away the exact method they’ve used to scale their company to $20M+ and it only gets 500 views this is where the real sauce is at

it’s crazy to me that people will give away the exact method they’ve used to scale their company to $20M+

and it only gets 500 views

this is where the real sauce is at
paolo (@paolo_scales) 's Twitter Profile Photo

there’s a point where if you turn every little customer interaction into a case study and post it online/add to social proof library it actually reduces your authority you come off as desperate i’d rather have 5 killer case study interviews than 500 random DM screenshots

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everyone who joins my team has to: - bench their bodyweight - have a minimum of 300mg caffeine daily - listen to classical music while working - be under 10% body fat A-players only.

paolo (@paolo_scales) 's Twitter Profile Photo

your brain assigns value based on price not because expensive things are always better but because we're wired to believe cost equals worth free advice gets ignored charge $10,000 for it and suddenly it's life-changing wisdom people need skin in the game to take action

paolo (@paolo_scales) 's Twitter Profile Photo

people are stupid. so as a marketer, you can abuse human nature to your advantage here's 5 cognitive biases that you can use to subconsciously manipulate people into buying: (use them responsibly) 1. confirmation bias: give them what they already believe people want someone

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people want someone to agree with what they already think. they're looking for a mirror, not a megaphone. - don't try to change what people believe - find out what they already think they need - show them you've got exactly that - use words that match their existing beliefs

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5 psychological triggers that FORCE people to click: 1. open loops (start stories but don't finish them) 2. future pacing (make them imagine the result) 3. implied scarcity ("not sure how long we'll offer this") 4. social proof ("someone just like you...") 5. fear of missing out

paolo (@paolo_scales) 's Twitter Profile Photo

selling b2c is COMPLETELY different to selling b2b most people mess this up... b2c people are time rich & cash poor they need entertainment meanwhile, b2b people are time poor & cash rich they need speed sell based on needs

paolo (@paolo_scales) 's Twitter Profile Photo

80% of results on your sales page depend on the headline but you've got about as long as a tiktok transition to get attention... here's how: - start with their biggest pain point ("tired of wasting money on ads that don't work?") - what makes it different, your USP ("this

paolo (@paolo_scales) 's Twitter Profile Photo

people hate losing way more than they love winning. use this (nicely): - show how not buying keeps them stuck with their problem - frame your offer as a way to avoid ongoing frustration example: with tax services, remind them about the yearly headaches they'll keep having

paolo (@paolo_scales) 's Twitter Profile Photo

offer building sauce: stack value like you're building a burger that's too big to eat •main course (your core product) •side dishes (bonuses that actually help) •special sauce (unique features only you offer) •limited time extras (stuff they might lose) •guarantee (take

paolo (@paolo_scales) 's Twitter Profile Photo

the crazy thing about linkedin is you can brute force your way into going viral… and you can literally choose EXACTLY who to show your posts to (without running ads) all you have to do: 1. buy accounts through a trusted vendor 2. scrape a list of your ICP (competitor

paolo (@paolo_scales) 's Twitter Profile Photo

stop believing in your current self if you were deserving of success you would already have it that’s why you don’t have it

paolo (@paolo_scales) 's Twitter Profile Photo

“I just booked 91 meetings in 30 days” How many of those were indian? “51.” How many of those left had less than $1,000 to invest? “23” How many just wanted free value? “8” So how many meetings did you actually book? “9…” Okay, that’s more like it

calix (@calixavelarde) 's Twitter Profile Photo

$2,338,431/month at 16, and i’m showing everyone how. i just made a masterclass on tiktok shop and i’m giving it away for FREE. this is how i hit $100k when I was 14. anyone with a 2 digit iq and wifi could do this. comment “TIKTOK” for access + follow (deleting in 24hrs).