A school superintendent said something profound in his address cancelling school for the next 3 weeks. He said: In the end, it will be impossible to know if we overreacted or did too much, but it will be QUITE apparent if we under reacted or did too little. Hear those words....

Need something to do in quarantine? Nassim Nicholas Taleb's "Black Swan" is required reading. Not only did he point out the inevitability of this pandemic (in 2007), but also provides unparalleled framework for dealing with uncertainty. I'm on my 4th read.

Proud of our team at iHeartDogs!

Congrats to the Los Angeles Dodgers and this man, Justin Turner!! Thanks again for hanging out with my son (who is your biggest fan) for the Little Big Shots show!

When optimizing your site there's a great mental model around local vs global maximas. A local maxima is the highest point (or points) you've achieved historically, whereas the global maxima is the highest point you can achieve at any point in time....

THREAD: The top 0.1% of marketing mental models. Compressing a 6-year career into the best 8 ideas:

It’s shocking how many brands simply forgot how to market to a fellow human being in the last year. Click here, offer here, sale on this, chase a conversion, follow this exact email flow, text this, blah, blah, blah. Bring back beautiful, thought provoking marketing, please!

State-a-the Data! A year to date view of eCommerce metrics across ~200 brands. Going to take a look at benchmarks for: 60-day LTV MER/REV CVR/AOV FB CPM FB ROAS Let's go 👇🏼

Some great ideas here podcasts.apple.com/us/podcast/5-e… Great episode Andrew Faris

Ecommerce CEO / Founder: Its "wartime CEO" time. - iOS 📉/ Import costs 📈 / Stimulus shrinking 📉 We are going to see many ecommerce businesses fail for not properly planning for these huge macroeconomic shifts in Q4 and 2022. What do I mean by wartime CEO? 👇

“These apps will 5x your Shopify store” No. They won’t. You want to 5x? The recipe is: Increase traffic. Create new products. Deliver better service.

We are experiencing one of the largest FB overspend issues I have ever seen. Working on gathering more information and action now. But PLEASE CHECK YOUR ACCOUNTS.