The opportunity for growth📈 for #B2B businesses is massive, but success depends on knowing how to engage & navigate complex #B2Bbuying groups. 💼 Make sure these 4 strategies are in your playbook: 📋outwardmedia.com/show-blog/489

Linking personal contact data to #B2Bdata powers a more complete view of your prospects’ profiles, enabling improved reach & engagement across channels, better #personalization & higher digital campaign ROI. 🌟Thanks for quoting us Forbes Agency Council #B2B2C tinyurl.com/2rt7nbmm

What defines top-performing B2B marketing teams? 🥇🤩 LinkedIn surveyed 2,000 leaders and uncovered these 9 traits for B2B marketing “superstars.” 🌟 #B2BMarketing #B2BLeaders tinyurl.com/34ur39m9

Email marketing remains crucial in 2024. With 4.48 billion email users, businesses continue to invest in email campaigns to engage & convert customers. 💰🤝👍 #EmailMarketing #DigitalMarketing via @ForbesAdvisorhttps://tinyurl.com/4387z8du

81% of marketers can track customer lifetime value, but only 37% use it strategically -- New data from @Forrester via MediaPost: 📊 #Marketing #CLV #LTV tinyurl.com/kmv5fjcx

Despite Google's delays, don’t pause post-cookie planning! 🤨⏸️🍪 Digiday says more than half of marketers are unprepared. #AdTech #DigitalMarketing via Digiday tinyurl.com/3bf8mjxu

Happy 4th to all of our US friends!

An The ANA study shows progress in #programmatic ad transparency, with made-for-advertising (#MFA) spend dropping from 15% to 4%. via MediaPost 📱💸 #DigitalAdvertising #Transparency tinyurl.com/yxyeybwd

The opportunity for growth📈 for #B2B businesses is massive, but success depends on knowing how to engage & navigate complex #B2Bbuying groups. 💼 Make sure these 4 strategies are in your playbook: 📋outwardmedia.com/show-blog/489

Customer acquisition strategies need to evolve for shifting generational preferences & behaviors. Here’s our take on how marketers can adapt. 🧓🔀👩🎓 #CustomerAcquisition #GenZ #GenX #B2B2C outwardmedia.com/show-blog/487

Five key stats evidencing the ad waste problem, and what marketers can do to keep their #adspend effective. @Emarketer #AdFraud #AdWaste #DigitalAdvertising tinyurl.com/9wd92sv8

The latest AI 🤖 research from Demand Gen Report offers stats on what’s working, what’s not, who’s using it the most, and more. 📋🤔 #AIresearch #genAI bit.ly/4brbh3Z

20 guiding principles that can set your business apart 🔀 in a competitive 🏅 market -- from Forbes Business Council 📈 #BusinessEthics #Leadership #Success bit.ly/3xCWFkr

Six ways to use #universalperson marketing data to unlock dramatic improvements in #targeting, 🎯 #personalization & marketing ROI. 🙌 #PerformanceMarketing #MarketingROI outwardmedia.com/show-blog/490

Align with buyers & deliver value at every step. @Forrester says it’s time for revenue process transformation. 💰💸🤩 #CustomerJourney #Sales #Marketing bit.ly/3LcGJbu

Email marketing still works — and it's more effective than ever: 🔝 Forbes Agency Council explains why it's so highly targeted & precise. 🎯 #EmailMarketing #DigitalMarketing #B2BMarketing bit.ly/3RS41r8

Good habits are the key 🔑 to success. Forbes Agency Council shares 8 habits of the “marketer of the future” 🚀 #Marketing #ThursdayThoughts #FutureReady bit.ly/4bqjBkM

Programmatic ad opportunities are giving brands with smaller budgets access to huge Olympic audiences 🏟️ previously fenced off to big spenders. #ProgrammaticAdvertising #OlympicsMarketing bit.ly/4cqyyo2

The disconnects that abound in modern #marketing around ROI & #transparency are startling, with the gaps between brand & agency perceptions signaling the need for change. ⛓️💥😲💭 Read more on our blog: #marketingresearch #measurement outwardmedia.com/show-blog/488

5 ways to use #universalperson marketing data to unlock dramatic improvements in #targeting, 🎯 #personalization & marketing ROI. 🙌 #PerformanceMarketing #MarketingROI #UPMhttps://outwardmedia.com/show-blog/490