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Every now and then you just gotta vent to your email list. They love it btw.

ChatGPT's deep research function is next level good.

Actively stopping people with no money from booking onto my calendar has been the best business decision I’ve made in 2025. They aren’t going to close anyway. You’re doing both parties a dis service by talking with them.

Been dabbling in CRO and landing pages as an upsell for clients and seeing some exceptional results.

Absolutely loving the work we're doing for fashion brands this year 🔥 Very simple. Minimal copy. Let the product do the selling >>

You start making more money when you care about it less. If you hold onto something too tight, you choke it. Letting go is what releases your full potential. "One person gives freely, yet gains even more; another withholds unduly, but comes to poverty." prov: 11:24.

No camera on Zoom calls = HIGH CHANCE of a headache client.

Yo Klaviyo nerds, What's the 2025 verdict on Apple MMP. Exclude or not to exclude... Constantly hearing different ideas.

Knowing your local laws as a marketer will generate you more cash with no extra work. E.g. Most Aussies are convinced you need "explicit opt-in" for SMS because they listen to American marketers say this stuff. But, you only need "inferred consent" under aussie law, which

Too many calls will ruin your business. Gonna ruthlessly limit client calls and sales calls. - only qualified prospects - only important client meetings with a clear agenda. Anything else is a waste of not only the time slot of the call but the surrounding time it takes to

If you think information marketing and courses are a scam… Wait until you hear about McKinsey and Big Consulting. Wait until you hear about corporations chasing certifications for $2M+ for a piece of paper.

Stop worrying about A/B tests, segmentation and being 'on brand' if you're not already nailing: - Core flows - Deliverability - 10 campaigns per month 90%+ of the results will come from sending a good mix of offer & value based emails 10 times per month to your engaged segment

We're top tier at what we do, but never promise perfection. Naturally, throughout extended business partnerships, things go wrong. Spelling errors. Missed deadlines. Low performance months. We do our best to mitigate, but things happen. No agency is perfect, and if anyone

Big fan of hard closing, done right though. If what you have is genuinely going to be the best solution for a customer, you're obligated to help them see that. If you're having to close hard and convince customers to buy on every call, you're doing something wrong, but...

Long-term humility is a fundamental business principle... If you get too big for your boots, you start neglecting the parts of your business that are ugly. Just because your ego doesn't let you see it, doesn't mean that it doesn't exist... And it will show itself down the

70% of working with clients is managing their emotions & making sure they don't self sabotage themselves. Only 30% is actual strategic work