Ormax Media
@ormaxmedia
Content testing, audience tracking, forecasting, strategic consulting, and qualitative & quantitative audience research for the Indian M&E industry, since 2008.
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https://www.ormaxmedia.com 13-08-2009 16:05:09
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In his weekly column, Shailesh Kapoor writes about the emergence of several self-appointed experts in these interesting but uncertain times for the Indian M&E industry, resulting in a lot of advice, theories and predictions, but alarmingly, very little data to back them up. Link
It was a pleasure speaking at WAVES India on a panel discussion on ‘Leveraging Audience Intelligence for Content Strategy’, with esteemed co-panelists Shashi Sinha, L V Krishnan, Dr Derrick Gray, Hovhannes Movsisyan & Nalin Vashistha
