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Why have tone of voice guidelines? Having tone of voice guidelines is a good idea if you generate a lot of written marketing material. They help ensure a consistent voice, no matter how much you write, or how many people are writing for your business. buff.ly/36zgAwN

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Let us help you achieve more with good copy. Whether you need expert help with planning, writing, editing, proof-reading or training, get in touch today. #OnPointCopywriting

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And? Or? But? Read our new blog post to see why it’s okay to start a sentence with a conjunction: buff.ly/2PNVJAn