Football marketers, digital teams, content creators: I want to hear from you. How is your team planning to use social media in the 2025-26 season? Take the State of Football Social Media 2025 survey and help shape insights used by teams around the world.

How is social media really being used across the football industry? 👀 The Scott at The Online Rule is building the most comprehensive picture yet - but they need your input. Take a few minutes to complete The State of Football Social Media 2025 survey and help shape the insights. ⤵️

This is probably the best fan POV video I've seen. Alex at Sunderland AFC went into the away end during one of the team's recent play-off games to capture content from their perspective. Incredible way to capture the match day experience. #SportsMarketing

Haven’t seen one of these for a while!

Last season, the top 92 clubs in England posted more than 141,000 times on Instagram. The most popular content type was a single image post, used nearly 50% of the time. This was followed by videos (28%) and carousels (25%). Premier League clubs sent the most posts, with more

I think the fixtures are out...

How are football clubs using social media in the coming season - and how does your club’s approach compare? I’m running a short survey to better understand how clubs, leagues, and organisations across the game are planning on using social platforms this year. If you work in

Clubs have lots of different names for their Instagram Broadcast Channels. (C)helsea FC Women 🏆🏆🏆 have CFCW Exclusives, which makes you feel in the loop and that you’re going to get updates you can’t get anywhere else. The Bundesliga’s is called Bundesliga Group Chat which does a good job

This is a cool activation. Apple Music are carrying playlists curated by some of the players at the Euros. Each one comes with a short interview where the player talks through how they use music as part of their matchday routine. There’s also some insight into their choices.

Some classic engagement going on here. They've asked for memories, and they're responding with the clips people have mentioned. These things don't need to be over-complicated.

Q&A sessions like these are a nice idea. Take a bit of moderation - you want to weed out the off-topic or negative questions - but they can be a fantastic way of demonstrating the personalities of players (and staff!). Plus, only inviting questions just before it starts does

If you want to attract more sponsors, you need to add value back. It’s not just about them giving you money towards a match - think about what you can offer. This type of content increases perceived value and builds loyalty. And it increases the chance they’ll renew next season,