💡IAB Tech Lab’s Transparency Center makes it easy for digital ad participants – buyers, sellers, and ad tech companies – to see which standards media partners have implemented, their level of compliance and more, sponsored by OpenX Explore here🔗iabtechlab.com/blog/transpare…

The IAB Tech Lab is kicking off open technical standards and definitions for data clean rooms. Some high-level thinking from our very own SHaiLLEY (he/his highness). Thanks, Digiday for the discussion. digiday.com/marketing/how-…

Only 5 days left in the public comment period! Please submit your feedback to IAB Tech Lab ASAP!

The long-awaited IAB Tech Lab ads.txt 1.1 just launched and is ready for implementation. These new values will help buyers find the shortest path to the inventory, and ultimately, reduce fraudulent activity. Who's ready to press download? Jill Wittkopp iabtechlab.com/ads.txt/

IAB Tech Lab Promotes Two Executives to Drive the Industry Forward: bit.ly/3RUhYlU

Big news as Google incorporates IAB Tech Lab’s Seller Defined audiences into their stack! adweek.com/programmatic/g…

Check out IAB Tech Lab’s 2023 roadmap guidance. Senior technology and product executives, please read this insightful piece by SHaiLLEY (he/his highness) before finalizing your 2023 roadmap so you’re sure to incorporate critical Tech Lab standards.

What a way to go into Thanksgiving! I am humbled that ⁦IAB Tech Lab⁩ has won Innovator of the Year based on our launch of Seller Defined Audiences! I am thankful for the hard working team at Tech Lab, our Board & the Addressability Working Group 🙏 adweek.com/media/meet-the…

💬 "#supplychain keynote" 🗣 Keynote d'Anthony Katsur, CEO IAB Tech Lab 📅 Jeudi 1er décembre ⏰ 14h05-14h25 📍 Forum de l'Alliance Digitale, à Paris #iim #iimstars #ForumAD #ForumAD2022

Das Dilemma der #Grünen in einem Tweet. Braunkohle oder Atomkraft?

It's time to BINGE! Join us April 27 in London for the second event in our Video Everywhere: Binge Series. We'll continue the conversation on Tech Lab's initiatives and long-term plans for the television landscape

This week, Steph Miller our EMEA Commercial Director will be speaking at the IAB Tech Lab 'Video Everywhere' Summit in London about the evolving CTV measurement ecosystem, and how streaming publishers can be navigating it. Register here to join ▶️ iabtechlab.com/event/april-27…

How does the IAB Tech Lab bridge the gap between linear and CTV? Starting with a solid understanding of current standards and how we can advance and complement those standards through our Advanced TV initiative. #BingeSeries23

see you in NYC! ;-)

We are very proud at IAB Tech Lab to partner with AdGreen and WFA on this article discussing our plans to support a greener digital advertising economy. campaignlive.co.uk/article/measur… via Campaign

Ever wonder why IAB Tech Lab created Open Measurement SDK for CTV? This is why. Advertisers are STILL paying for ads running on TVs that are off. The article claims a solution is elusive, but that's not true. OMSDK for CTV is here NOW & will expand to more OEMs before the end of

#IABTechLab has released an in-depth analysis of Google’s Privacy Sandbox and is inviting ALL industry stakeholders to participate in this 45-day public comment period until March 22, 2024. Review and comment here: bit.ly/4bthzRZ

Worth listening. - Also because I have a sympathy for podcasts, where I know all participants in person ;-)

No. The TCF is not illegal. Anyone peddling that narrative is either grossly misinformed or a liar. The ruling from the Belgian Market Court yesterday confirmed several things the industry anticipated and has remedied or is prepared to remedy: 1. Confirms that IAB Europe is a

The IAB Tech Lab must clearly state that the recent change in Prebid’s implementation of the Transaction ID (tid) is materially non-compliant with the OpenRTB specification. The Tech Lab does not endorse this approach, as it risks undermining the integrity and consistency of open