“All models are wrong, but some are useful” - George Box en.wikipedia.org/wiki/George_E%… #uxstrat

Know your audience; keep your disciplines close; when in doubt, over communicate. Olga Härding. Using personas at Spotify #uxstrat

Learning how to build personas from Spotify #uxdesign #uxstrat

So exciting to share the story behind the Spotify Personas with the broader ux community at #uxstrat Thanks paulbryan for organising this insightful event.

Simplify complexity. Build in exit ramps. Be transparent. Richard Baker from GE sharing how UX teams can succeed in engineer focused companies. #uxstrat

Similar to Spotify Design system “Glue”, ING had to find a name to their design system that would stick during a warm summer day, they named it 🍊J.U.I.C.E. 😅 Steven Roest from ING sharing learnings from creating a design system in a global company #uxstrat #uxstrateurope

”Users date cool, but marry value.” - John Shrag #uxstrat

What’s the probability of having 2 Olgas speaking at a conference? Well organised paulbryan #uxstrat

“When working on #a11y we often get challenged and questioned about the impact we are having. People think we are solving for a small group of people. What we have learned is when we solve for one, we are extending to a much bigger group.” - #MeaningfulConversations2021 Typeform

“[Working on accessibility] helps us be more creative with our solutions, to make our product better for everyone.” Great comments from Yuri Martins and Olga Hörding

Go women engineers #ILookLikeAnEngineer x.com/SosLindblom/st…