Controversial SEO take: Internal links beat backlinks. Everyone obsesses over backlinks—buying them, begging for them, chasing them. Here's the truth: you're wasting your time if your internal linking sucks. Most sites totally ignore internal links, sticking to useless anchor

My #1 SEO Tip for 2025? On-page SEO is still king! 👑 In my day-to-day work in SEO, I notice one thing repeatedly: SEO fundamentals get neglected. Before diving into backlinks or advanced tactics, you should make sure your website nails the basics of on-page SEO. The three

🚀 Steal my 117-step Google Discover SEO checklist—before your competitor does. Google is shifting from typed searches to personalized feeds. If you’re not in Google Discover, you’re missing clicks you didn’t even know existed. In my new guide I break down: ✅ what Google

Google I/O 2025 😁 #googleio #googleio2025

Google I/O this year should be called Google AI 😆 #googleio

😱 Google I/O 2025 felt like a wake-up call for SEOs. AI isn’t coming. It’s already here. And it might change more than we expect... ↓ Google Search doesn’t just show results now. It answers. It reasons. It acts. However, I don’t see this as a threat. I want to use this moment

↓ Google shared new guidance for site owners, publishers, and creators on how to perform well in its AI search experiences: ✅ Create unique, valuable content for people Focus on content that fulfills users' needs—not commodity content. This applies to both AI and classic blue

In this video, I show you how to visualize website structure using Screaming Frog. I always have so much fun doing this... 😁 You’ll learn to analyze crawl depth, view crawl tree graphs, explore directory tree graphs, and interact with force-directed and 3D crawl diagrams. You

I just saved a client $5,000/month. How? I showed them they were #15 with 12 backlinks while their competitor was #3 with... 8 backlinks. The difference? On-page optimization. Here's the exact process I use to check if YOU need backlinks → P.S. Takes 5 minutes with

I recently discovered there's a name for how I've always approached SEO: systems theory. For years, I've intuitively viewed websites as interconnected ecosystems rather than collections of isolated elements. Every component—site structure, content, backlinks—creates ripple

🤯 Are you using the Google Search Console URL Inspection tool correctly? Here's what many SEOs don't realize about this powerful tool: The URL Inspection Tool has a few blind spots: ❌ It won't tell you if your site has manual actions or security issues ❌ Can't detect if a

Want to know the "secret" to appearing in AI Overviews/AI Mode? Google actually shared it in their documentation... 😉 TL;DR: SEO fundamentals still rule. No hacks. No special markup. Google says clearly: 👉 You don't need to create new machine-readable files, AI text files, or

Have you ever wondered why Google crawls your pages but refuses to index them? 🤔 That "Crawled - currently not indexed" status in Google Search Console can be confusing. Sometimes it's harmless, sometimes it's a red flag. In this video, I break down: → What this status

Quick question: What's the #1 thing people want to know about Google's AI? (Spoiler: It's not what you think) While working on my massive AI and SEO guide, I found THE most popular AI-related search query. It's not "how to optimize for AI" or "AI SEO tips." It's not "how to

When website structure visualization goes wrong... 🤣

🤔 Do you actually know how to optimize for Google’s AI search in 2025? AIO. GEO. LLMO. AEO. ↓ The SEO world loves new acronyms: → AIO (using AI tools for SEO) → GEO (getting cited by AI) → LLMO (optimizing for ChatGPT) → AEO (featured snippets 2.0) But here's what they

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This is your moment. Not AI's. Stop panicking about AI replacing your SEO job. You're looking at it all wrong. The common fear is that AI will automate our tasks into oblivion. That it's a threat to our careers. I disagree. AI is the biggest opportunity we've had in years, but