"big secret" about writing copy: you can make a metric fuckton of $$$ just from "1 thing" that works well. I've seen a single lift, and single lede -- even a tiny little space ad -- absolutely giga-crush that's why the big secret is: A+ cw's knock themselves off, religiously

"Good to Great" in a nutshell.

my great grandfather worked a farm, so that my grandfather could work a steel mill, so that my father could work an assembly line, so that i could work a laptop job, so that my son can work a factory assembly line, and his son can work a steel mill, and his son can work a farm

The term ‘creator’ always cracks me up a little. It’s a grandiose term, feels like it goes even beyond artist. Like you’re God separating the water from dry land in Genesis - when really it’s just people posting banal shit or making dumb videos 99/100 times.

I'm enjoying the China "tik tok factory" content as much as the next person, but let's be real... How did you not already know this?

100%.

Offering to work "for free" is one of the WORST ways to get a mentor or a client. Why? You typically only make that offer when you lack skill or experience (duh). The problem here is that this makes your offer extremely expensive in the eyes of the person receiving it (assuming

A classic.

Just because a story is emotional, doesn't mean it belongs in your sales copy. Guru: "I crashed my car and almost DIED!!!" Me: "Sorry to hear that, but that's not going to help me sell your stock indicator." An emotional story needs to be RELEVANT to the big idea. (phew).

"Sales Alchemy" in a nutshell.

1 thing that will change your life: Writing a promotion that takes weeks (maybe even months to finalize) Then the promo BOMBS It sucks Days of you life -- GONE But it makes you ruthless in the long term. 0 tolerance for "so-so" ideas Only so much time on earth (phew)

"sales alchemy" lmaoo