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📈 Big money Is flowing into small sports A great piece from The Economist on increased investment in emerging sports. Our Avery Wright adds that investors see niche sports as a "foot in the door" to grow their sports portfolios. economist.com/business/2025/… ✍️: Carla Subirana

"The business we're in is advocacy." 🎙️ Podcast Highlight: Tim Zulawski – President of AMBSE - on how fan-friendly concessions pricing leads to higher fan satisfaction, increased merchandise sales, and creates "super advocates." Full episode 🔗: nvgt.com/podcast?ppplay…

Only 1 week away 👀 Catch Greg Krug at SBJ Drive on Sept 17 moderating Precision in Partnership: Data-Fueled Sponsorship Strategy. If you'll be in LA please be sure to say hi!

Welcome to our amazing fall intern class! Just a couple of weeks in and already making a difference. We can’t wait to watch this team grow and make an impact throughout the semester.

🎙️Podcast Highlight: Pat Dimon - Head of Front Office Sports Studios – breaks down what it takes to make a hit like Full Swing or Drive to Survive. Full episode 🔗: nvgt.com/podcast?ppplay…

That’s a wrap on SBJ Drive! 🙌 Many thanks to all who joined us for Greg Krug's panel on using data to power smarter sponsorships. It was great to share the stage with Phil Libby, Micah Kamla, & Ryan Balough!

🎙️: Haley Rosen - Founder & CEO of Just Women’s Sports - is no stranger to discussing trends in sports business. She offers an interesting perspective on the WNBA labor situation and the coverage of women's sports on traditional media platforms. 🎧: linktr.ee/navigatingspor…

Don't miss Haley Rosen on the Navigating Sports Business Podcast!

Gatorade Fast Twitch launched with full NFL backing and a rev-share deal. Three years later, it’s largely disappeared. Ben Fischer at Sports Business Journal explored what happened, and our own Fede Gerber shared perspective on the marketing shift. Read the full story below ⬇️

"Our role is to onboard and build a casual fan." 🎙️ Podcast Highlight: Haley Rosen – Founder & CEO of Just Women’s Sports – shares how friction arises between athletes and media, and the role of JWS in building the women's sports ecosystem. Full episode 🔗:  nvgt.com/podcast?ppplay…

"What's one thing keeping you up at night related to partnerships?" We're revisiting the knowledge that was shared during Greg Krug's session at #SBJAXSDrive. Thanks again to our panelists! Ryan Balogh - Chicago Cubs Phil Libby - AMBSE Micah Kamla - Houston Rockets

We’re proud to have partnered with Virginia Tech to help build the business case for increased investment in athletics. This milestone reflects their commitment to advancing opportunities for student-athletes, fans, and the broader university community. Exciting things ahead.

🎙️: Drew Weatherford - Founding Partner of weatherfordcap - discusses the role of private equity in college sports, including a less-discussed opportunity to invest in club sports. 🎧: linktr.ee/navigatingspor… #NavigatingSportsBusiness | #SportsBusiness #SportsInvestment

Women’s sports aren’t the future - they’re the now. 🚀 Health brands - a farther ranging category than many realize - are uniquely positioned to win, with values of wellness, empowerment & performance at the core. Full blog ➡️ nvgt.com/blog/ideal-par…

🎙️ Podcast Highlight: AJ Maestas & Charles Rolston broke down reports of a $2B private capital deal for the Big Ten. With a deal now on the table, we revisit their thoughts on how conferences can optimize revenue. Full episode 🔗:  nvgt.com/podcast/?pppla…

We are looking forward to next week when AJ Maestas and Jeff Nelson moderate several sessions at the YPO Sports and Entertainment Business Summit in Las Vegas. If you're a YPO member who will be at the summit, or if you're based in Las Vegas, please be sure to reach out!

Will you be at ANA Masters of Marketing in Orlando this week? Jordan Bloem and Matt Zajac from our team would love to say hello. Be sure to reach out on LinkedIn or find their contact info at NVGT.com/team

Our Head of Analytics & Innovation, Matt Balvanz, published an op-ed in Sports Business Journal that lays out a practical roadmap for AI adoption in sports. His "crawl - walk - sprint" framework helps sports orgs evaluate new tools and scale what already works. 📊 🔗: sportsbusinessjournal.com/Articles/2025/…

🎙️: Eric Ratchman - CRO of FanDuel Sports Network - discussed the new era of the RSN model and how they're finding sustainable success. He argues that no other media company offers the same combination of local penetration and national scale. 🎧: linktr.ee/navigatingspor…