peter matthews (@nucleuslondon) 's Twitter Profile
peter matthews

@nucleuslondon

Nucleus is a digital brand agency, specialising in sustainable brand strategy, naming, design and digital for luxury, travel, finance and clean energy clients.

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linkhttp://www.nucleus.co.uk calendar_today24-09-2009 21:17:04

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peter matthews (@nucleuslondon) 's Twitter Profile Photo

Introducing Encyclis, the new name for Covanta Europe, revealing a new era for Energy-from-Waste. Very proud of the Nucleus team who created the brand strategy, name, design and website. #brandnaming #rebranding #energyfromwaste #circulareconomy lnkd.in/e7aWZm_K

peter matthews (@nucleuslondon) 's Twitter Profile Photo

What do you think of this bespoke website we designed for one of 2024's most talked about hotel openings? thepotlatchclub.com

peter matthews (@nucleuslondon) 's Twitter Profile Photo

Rebranding - Two Golden Rules apply Find out what they are and whether Elon Musk broke one or both of them rebranding Twitter... linkedin.com/pulse/rebrandi…

peter matthews (@nucleuslondon) 's Twitter Profile Photo

Check out Nucleus London Limited's winning entry "The Potlatch Club" at the 2024 Davey Awards! daveyawards.com/winners-area/g…

peter matthews (@nucleuslondon) 's Twitter Profile Photo

If you want to read a fly on the wall account of Jaguar's rebranding car crash, you might enjoy this: nucleus.co.uk/opinion/Jaguar… #Jaguar #jaguarrebrand #JaguarLogo #rebranding #branding #brandstrategy

peter matthews (@nucleuslondon) 's Twitter Profile Photo

It was total AI genius! Prompt description: "Develop a transformational rebranding strategy for an ageing car brand to increase awareness with wealthy, diverse Gen-Z consumers." nucleus.co.uk/opinion/Jaguar… #jaguarrebrand #AIcommunity #JaguarCar

peter matthews (@nucleuslondon) 's Twitter Profile Photo

AI and creativity - do humans still have the edge? A week after Deepseek hit the headlines we publish new analysis to assess AI's threat to the creative industries... nucleus.co.uk/opinion/AI-and…

peter matthews (@nucleuslondon) 's Twitter Profile Photo

Generative AI vs Human Creativity - do humas still have the edge? nucleus.co.uk/opinion/AI-and… #AI #AIart #DeepSeek #chatgpt4o #BRAND

peter matthews (@nucleuslondon) 's Twitter Profile Photo

Has Elon lost it? Brand Finance published their latest auto brand value survey last week and Tesla has dropped from 1st to 3rd behind Toyota USA and Mercedes-Benz while customers apply apology stickers to their Teslas and boycotts spread... nucleus.co.uk/opinion/tesla-…