Dunkin Ad best use of celebrity so far. Cast relevant to all generations and was *gasp* actually funny. #Plannerbowl

Google nails disability representation in advertising again. Showed realistic representation of challenge and how technology makes life better #Plannerbowl

Snapchat makes a good case for why it’s been consistently relevant as a smaller social media platform — because in many ways it’s not a social media platform. Not sure it will bring anyone back to Snapchat, but an on brand reminder. #Plannerbowl

Verizon = unbreakable internet. Got it. #plannerbowl

Bud Light aiming to reassure the bro demographic that they are here for them. #plannerbowl

Pfizer ad was objectively good, though the “outdo cancer” flag in the sand felt a little tacked on #plannerbowl

No amount of Super Bowl ad spend is going to convince Americans to pronounce TEMU “teh-moo” #plannerbowl

Volkswagen making an effective case for its cultural relevance at a time when it’s struggling with US audiences. Needs to land its electric line up to finish the trick. #plannerbowl

I have several questions about the @kia commercial. Why did we need to know mom was out of the picture? Why did plugging in the EV turn the lights on? Why were the grandparents locked in the house? #plannerbowl

Disney+ commercial or Exhibit A for Writers Guild of America West? #plannerbowl

Agree in spirit, but many D2C brands did fare well. Nearly all successful D2C brands had to add a brick & mortar to scale however. WINNERS (by market share) Away - 16% Harry’s - 10% Warby Parker - 7% LOSERS (by market share) Casper - 3% Glossier - Less than 1%

I think this chart definitively resolves the vibescession debate.

Behold, the most remarkable sentence in the annals of polling.

Monstrous SCOTUS decision on presidential immunity with little grounding in case law or constitution. Like leaving a loaded gun unlocked in the home. A complete abdication of responsibility with predictably dire outcomes for our democracy. Shame.

Truly the most bizarre timeline.