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Interesting ... we all think we are bombarded by 100's of #brands ... yet we usually only really care about 1.8 brands on average in different categories ... Nils Liedtke from McKinsey & Company #CHARGE2019 Charge Energy Conference #FutureofEnergy

Anybody actually working in the customer service of @lampiris? Doesn't look like. No response to emails in two weeks, no responses to Twitter messages. Better sign elsewhere...

Personalization is common in the online customer journey, but less so for in-person shoppers. What are the main barriers and how to get omnichannel personalization right? Read on. lnkd.in/dNbUHFV

Reviving the center aisle: An interview with Kellogg’s chief growth officer lnkd.in/dDvhNt7

Modern marketing: What it is, what it isn’t, and how to do it lnkd.in/dcGbXcY

Today’s consumers are becoming increasingly more dynamic with every day – and companies need to build their loyalty systems to keep up. lnkd.in/dkuTWMQ

How optimistic or concerned are consumers in China, Italy, Spain, UK and US amidst the corona crisis - and what are the concrete changes in behaviors? Read the latest McKinsey perspective. lnkd.in/dqvqgpn

When it comes to shopping, we're often inundated with choice—but there's always that one 'must have' item. This interesting piece from BBC News look at what turns a product into a phenomenon. #retail #consumerbehavior lnkd.in/dYBRBhG

My colleague Celia Huber spoke with Laxman Narasimhan, CEO at UK-based global consumer-goods company, Reckitt Benckiser, about leadership and corporate purpose during the crisis. A wonderful, insightful interview. lnkd.in/dy7ZzA2

Remembering Zappos Family of Companies CEO Tony Hseih, 46. "Zappos strives to be like a city, where decentralized decision makers are united by common values". An interview with Tony Hsieh in McKinsey & Company Quarterly lnkd.in/dKPVqUt

There are multiple ways to begin the DTC journey. This recent McKinsey article talks about hurdles, how to make the economics work and how to create customer-centric capabilities to succeed with D2C. lnkd.in/dWUWM85

When a marketing executive discovered an unexpected market opportunity, she disrupted the company’s original business—and became CEO in the process. An interview with Anjali Sud, CEO of Vimeo. lnkd.in/dnXkVbe

Forrester has named McKinsey & Company a leader in the Customer Experience (#CX) Strategy consulting market. Read about it and download the report. lnkd.in/dfnishy

Industrial buyers aren't unlike other consumers. As with consumer products, top industrial brands that get more attention can charge price premiums of 5‒10%. lnkd.in/dpKjbYa

We don't know when the pandemic will finally end, but is your organization ready for that exit ramp? We find that future-ready organizations get these 9 big things right. #1 "Purpose is our must have"... lnkd.in/d3hcu9x

Ahead of this year’s AmericasCup, we introduced the champions to a new sailor: a McKinsey & Company-built AI bot #ETNZ #ReinforcementLearning #QuantumBlack #McKinseyAnalytics #McKinseyonAI #Sailing #Innovation #MachineLearning lnkd.in/dkFCyqJ

78 percent of CEOs are banking on their CMOs and marketing leaders to drive growth. So now what? Our research shows how companies that unify creativity, analytics, and purpose - the growth triple play - are achieving above-peer growth. mckinsey.ds8.io/X4EfRfe9mQ

B2B buyers are more brand-oriented in their purchasing decisions then they might be aware of themselves. However, in the executive suites of German B2B industrial companies, there is insufficient awareness of the potential power of their own brand. mckinsey.de/publikationen/…

Hey Air Arabia your service asked me to send them a document by email. But it is again not possible to send you emails. See error message. Could you please fix this? Thanks