Not every campaign was perfect. Not every strategy worked. But we showed up. We tested. We optimized. That's what marketing is: continuous improvement

Reference marketing strategy quick win 🏆

Spray-and-pray campaigns don’t work when buying committees are small and deal sizes are big. You don’t need more leads. You need the right accounts paying attention.

Account-Based Marketing forces clarity. Who matters? Why them? And what problem are we uniquely solving for that account?

When ABM is done right, marketing stops measuring clicks and starts influencing revenue. Sales stops cold pitching and starts warm conversations.

In B2B, focus is the unfair advantage. ABM turns focus into revenue.

Most websites are structured like this: → Talk about your company history ✓ → List every feature you offer ✓ → Add a "Contact Us" button ✓

Most teams run meetings like this: → Schedule an hour ✓ → Go around the table for updates ✓ → End with "let's circle back" ✓

Most sales teams operate like this: → Send generic pitch ✓ → Follow up once ✓ → Move on if no response ✓

Build relationships worth referencing before you need them.

Be the kind of colleague people want to vouch for.

when someone asks you to be a reference? Take it seriously.

Your reputation travels farther than your resume ever will.

A single person saying "I've seen this person under pressure, and they deliver" carries more weight than 10 bullet points ever will.

Most creators operate like this: → Post what feels interesting to them ✓ → Wonder why engagement is low ✓ → Post more of the same ✓

Know exactly who you're writing for Example: Not "marketers" — but "solo founders with no marketing budget trying to get their first 100 customers"

Lead with their problem, not your solution Example: Open with the frustration they feel at 11pm staring at analytics — not your credentials

Make them feel understood before offering anything Example: "You're not posting bad content. You're posting content nobody asked for."

Teach one thing completely Example: One actionable idea they can use today — not five half-explained concepts

End with a question that invites them in Example: "Which of these are you guilty of? I'll wait." beats "Follow for more tips" every time