🎮Thailand is set to becoming SEA's esports hub as Valorant Masters is coming to Bangkok in 2025 Thailand is among the six SEA markets that Niko Partners track. SEA accounts for 53% of global esports revenue 💰 bangkokpost.com/business/gener…

🚀 What to expect to the future of esports with the record-breaking Esports World Cup 2024? Read our take on this glorious event and the New Global Sport Conference, only on our latest blog post 🔍 nikopartners.com/at-the-heart-o…

"This is the first time that Chinese gamers can play a AAA-level game based on Chinese cultural IP" If you read Chinese, check out @zhugeex's take on Black Myth: Wukong in this Caixin article👇 weekly.caixin.com//2024-09-07/10…

NEW: India's video game market will reach $1.4 billion in 2028. India’s gamers are now transitioning from playing games entirely for free to spending money in and on games that meet their expectations. Read More: in.ign.com/mobile/214945/…

Why India's mobile gamers are more willing to spend in battle royale hits Battlegrounds Mobile and Free Fire pocketgamer.biz/why-indias-mob…

And social elements hold "significant sway" over buying decisions gamesindustry.biz/nikos-2024-ind…

The success of Black Myth: Wukong signals that Chinese studios are ready to compete directly with established Western and Japanese developers in the premium AAA space 🔥 Check out this Forbes article featuring Niko's analysis forbes.com/sites/ywang/20… 👇

As gamers gear up for the arrival of the PS5 Pro later this year, Asia & MENA are playing a greater role for the PlayStation brand 🙌 Read our take in Niko Partners' latest blog post 👇 nikopartners.com/ps5-pro-to-sel…

How has the games industry turned pandemic success into disaster? 🤔 🔎A perfect storm of global political, macroeconomic, and executive hubris has left the games industry in a challenging state. Read more in this article with quotes from @zhugeex

Niko Partners will be Gamescom Asia's exclusive knowledge partner for the third year running. We'll have a panel there to share insights on the Southeast Asia video games market. Use code NIKO10 for a 10% discount on Conference Delegate tickets.

💡Did you know that 65% of Indian gamers of are esports enthusiasts who regularly playing, watching, or competing in esports tournaments? 💸Those that engage with esports spend 12% more on gaming, compared to those that who don't See more here: nikopartners.com/india-games-ma…

We are thrilled to share the must-know insights about SEA's video games market at WN Summit x #LEVELUPKL 2024 🙌 📅 October 1 📌 Kuala Lumpur, Malaysia Hit our DM or write to [email protected] to schedule a meeting 👋