🏖️ We’re heading to the Hamptons for #CampCommerce2025! 🍹 On Aug 22, Kintsugi is joining Shoplift for a one-day, invite-only #DTC retreat in Southampton, #NY, that’s equal parts strategy, connection, and #summercamp vibes. We’ll be alongside #leaders from L'Oréal Groupe,

tw drama as an outside observer them: umm if you are being paid to promote something you legally have to say that shills: OMG DTC TWITTER IS A BUNCH OF BETA CRYBABIES

so a bunch of them posted the same tweets at the same time about Moby so Cody was like the FTC should see this and then Philip said the media was investigating and then lots of people don’t realize Zack and Shack are actually homeboys and still nobody knows what Fermat does

Southwest: 6hr delay, punted to the next day, and then had our new flight cancelled as we left the house United: booked and upgraded within an hour, arrived 35min early

Here's some simple math that will change how you think about A/B testing: 💡 If you can increase your test win rate from 20% to 30%, you'll see 50% more positive results from the same testing effort. Most brands are stuck at 20% win rates because they analyze Shoplift

26.4% of "winning" A/B tests are actually false positives, and performance issues are often the culprit. 📊 Here's how it happens: • Your testing tool adds 500ms+ delay to page loads • This performance hit skews test results • You implement the "winner" site-wide •

chat, have we lost the plot?

Mobile pages already load 70.9% slower than desktop (8.6s vs 2.5s average). Now add your legacy A/B testing tool to the mix: • Mobile delay: 1-3 seconds (3-5x worse) • Why? JavaScript executes 3-5x slower on mobile devices Your mobile visitors, who likely make up 60%+ of

The hidden cost of optimization: Every app you add to your site (popups, reviews, and more) could be a performance bottleneck if you don’t properly weigh the tradeoffs🚦 HTTP Archive data says about about modern e-commerce sites: • First-party code: ~450 KB • Third-party

Layoffs suck. Sunsetting products people built sucks. That’s it. That’s the tweet.

One thing that’s kind of interesting to me is that nobody’s talking about this. Feels like a huge deal? attentive.com/blog/attentive…

Where are all those BuiltWith screenshot doomsday posts now? cnbc.com/amp/2025/08/06…

I do not understand why AG1 insists on loading these with sucralose. Nobody needs something this disgustingly sweet early in the morning.

We put alcohol in it and don’t tell anyone

I thought this was some new NCAA video game attribute, like this no-name Duke player has a memorable factor of 38. Shedeur Sanders has a memorable factor of 95. Etc.

1971 “eagle” rare antique — the year before the Eagle Rare brand was born

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