Calling out the sweeping manifestos of some ‘purpose-led’ brands Thomas Kolster Goodvertising argues it’s more effective to focus on specifics - ways to help influence behaviour in a meaningful, constructive way (even if small) D&AD

Most searched-for query on Google last year: “Can I change.” Thomas Kolster Goodvertising D&AD

Three key takeaways from Thomas Kolster for brands to make ‘purpose’ actually count D&AD

Five Ps to help unlock great ideas from Eagle Slim saboteur.studio D&AD

Distinctive and sustained brand assets - the secret of Coca-Cola’s ongoing success according to Coca-Cola’s Rapha Abreu here at D&AD festival

Coca-Cola’s four ingredients of iconic design: Instantly recognisable. Legible as a shorthand. Transcends its subject. Permanently changes our understanding and perception. Coca-Cola’s Rapha Abreu D&AD

“We don’t just sweat over the small stuff. We make the small stuff sweat.” Coca-Cola’s Rapha Abreu D&AD

Postman just delivered a box labelled ‘plants’. “Wife’ll be happy.” *looks at label* “Oh… they’re for you.” Strange set of assumptions there… 🪴

Another few days to get your best branding in front of our biggest-ever panel of global branding experts. Enter now at brandimpactawards.com #BrandImpactAwards

We are delighted to announce this year's #BrandImpactAwards winners. Be inspired by 65 world-class projects from 38 top agencies here: creativebloq.com/brand-impact-a…

Best of Show 2023 goes to Jack Renwick Studio for its incredible work for Veg NI. And it won the Social Impact Award too! Congratulations! 🎉 #BrandImpactAwards

As this year marks 10 years of the Brand Impact Awards, we have some special awards to announce…. First up is Client of the Decade. And the winner is… The BBC! #BrandImpactAwards

Our next special award is Small Studio of the Decade. Congratulations to our runner-up, NB Studio. #BrandImpactAwards

And the winner of Small Studio of the Decade is johnsonbanks. Congratulations! #BrandImpactAwards