Steven Pope, MBA (@newagemarketer) 's Twitter Profile
Steven Pope, MBA

@newagemarketer

The boyscout of Amazon. Shopping Engines & SEO expert. Growth hacker. I grow traffic and acquisitions. MBA. Eagle Scout.

ID: 1075450908

linkhttp://www.myamazonguy.com calendar_today10-01-2013 02:27:57

2,2K Tweet

1,1K Followers

372 Following

Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

What does a lion cub, a bear, and a scorpion have in common? I'd rather be bit by them than rely upon Amazon Seller Support đź“·

What does a lion cub, a bear, and a scorpion have in common?

I'd rather be bit by them than rely upon Amazon Seller Support đź“·
Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

7 years ago I started My Amazon Guy in my basement after getting laid off from a $200K job Today: $20M ARR, $1.2B managed Lessons: A-players win, sharing knowledge builds trust, culture and systems scale, and cash flow beats vanity Build for sustainability, not applause

Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

Hater said he won’t listen because I’m bald Booked a hair transplant 72 hrs later Stat: hair = +8% swipe rate So why hide “hair” on Amazon? Main image = keyword + product + proof CTR follows

Hater said he won’t listen because I’m bald

Booked a hair transplant 72 hrs later

Stat: hair = +8% swipe rate

So why hide “hair” on Amazon?

Main image =
keyword + product + proof

CTR follows
Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

Posts I liked this week: • Scott Needham – honest SmartScout growth bit.ly/4q8wOXj • Blair Forrest – posts harder than anyone. Went viral bit.ly/4pu60zI • Bezos before/after bit.ly/3LxSBsA

Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

Freight forwarders can move inventory or wreck your business Delays and surprise fees kill momentum fast Amazon sellers need FBA experts, not generic shippers Stop letting suppliers handle freight Choose Amazon-focused forwarders bit.ly/3NmfBLD

Freight forwarders can move inventory or wreck your business
Delays and surprise fees kill momentum fast

Amazon sellers need FBA experts, not generic shippers
Stop letting suppliers handle freight

Choose Amazon-focused forwarders
bit.ly/3NmfBLD
Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

Cold traffic drains your budget Clicked but didn’t buy? Retarget Cart abandoners? Offer a promo Past buyers? Cross-sell Smart spend beats big spend every time

Cold traffic drains your budget

Clicked but didn’t buy? Retarget
Cart abandoners? Offer a promo
Past buyers? Cross-sell

Smart spend beats big spend every time
Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

If you sell to everyone, you sell to no one CTR gets the click Your customer avatar gets the sale If shoppers don’t see themselves in your photos, they won’t convert Define the avatar Show them in every image

Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

It’s 2026 and Amazon is still giving out bad info They told sellers to run Post ads… even though Posts were shut down in June 2025 Our SOPs get shared inside Amazon for a reason We fix what Seller Support can't All I want is functional Seller Support You?

Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

Coaching calls make me poop. I coach Amazon agency founders. $500/call. People come back. QAC like a duck 🦆 Quality. Audit. Checklists. More QAC = better agency. Help me poop 👉 lnkd.in/gkSHVSAW

Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

Backend right Frontend wrong Cause: edited children from the parent Fix: Create child ASINs first Link later Use Inventory File Upload Issue tickets Same case only Save this

Backend right 

Frontend wrong 

Cause: edited children from the parent  

Fix:  

Create child ASINs first  
Link later  
Use Inventory File Upload Issue tickets  
Same case only  

Save this
Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

High ACoS Search terms ignored Budget burned on “free” and “cheap.” Sellers blame Amazon It’s usually broad match + no negations PPC isn’t expensive Ignoring search terms is When’s the last time you checked your search term report?

Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

You bought 3 Amazon courses but your revenue is stuck Your competitor fixed their main image and now they're winning Sellers who scale focus on fundamentals, not hacks Stop chasing shortcuts Do the boring work Your competitors aren’t smarter just more disciplined

You bought 3 Amazon courses but your revenue is stuck

Your competitor fixed their main image and now they're winning

Sellers who scale focus on fundamentals, not hacks

Stop chasing shortcuts
Do the boring work

Your competitors aren’t smarter just more disciplined
Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

Same product. Same price. 18% vs 4% conversion. They sell to humans. You sell to the algorithm. Keyword stuffing is dead. Benefits win. A+. Visuals. Video. Testing. Stop chasing keywords. Sell to buyers.

Same product. Same price.
18% vs 4% conversion.

They sell to humans.
You sell to the algorithm.

Keyword stuffing is dead.
Benefits win.

A+. Visuals. Video. Testing.

Stop chasing keywords.
Sell to buyers.
Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

That generic support reply just cost you 3 days of sales Most sellers gamble with Amazon support New case. New rep. Same script. Buy Box gone. Inventory stuck. There’s a real escalation path Wrong method = weeks Right one = 48 hours We’ll show you

That generic support reply just cost you 3 days of sales

Most sellers gamble with Amazon support
New case. New rep. Same script.
Buy Box gone. Inventory stuck.

There’s a real escalation path
Wrong method = weeks
Right one = 48 hours

We’ll show you
Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

Anything worth full-assing is still worth half-assing Don’t want to work out? Do 10 minutes Don’t want to cold call? Make 10 calls Don’t want to make the bed? Same Half-assing beats no-assing And enough half-ass days usually turn into a full-ass one

Anything worth full-assing is still worth half-assing

Don’t want to work out?
Do 10 minutes

Don’t want to cold call? 
Make 10 calls

Don’t want to make the bed?
Same

Half-assing beats no-assing

And enough half-ass days usually turn into a full-ass one
Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

Amazon Vine reviewers aren’t here to help They hunt for flaws Vine turns small issues into permanent 1-star launch killers Avoid it for complex products or supplements Sales create reviews Not the other way around bit.ly/4a4b8oH

Amazon Vine reviewers aren’t here to help

They hunt for flaws

Vine turns small issues into permanent 1-star launch killers

Avoid it for complex products or supplements

Sales create reviews

Not the other way around

bit.ly/4a4b8oH
Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

My Agency Guy did ~$200k and still lost money. I loved it, but it pulled focus from My Amazon Guy, so we shut it down. Innovating and scaling is brutal. Now it’s one business, one focus. I’ll still coach. One call can change everything. It’s all of us vs Amazon.

Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

Bezos built Amazon on a few great decisions, not hundreds Busy sellers decide nonstop Growing sellers decide on what matters If you’re choosing all day, you’re understaffed or just staying busy

Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

Amazon flagged a yoga mat as a pesticide One word "Kills" If you’re not EPA registered, avoid: Kill Repel Disinfect Sanitize One trigger word = listing gone

Amazon flagged a yoga mat as a pesticide

One word "Kills"

If you’re not EPA registered, avoid:

Kill
Repel
Disinfect
Sanitize

One trigger word = listing gone
Steven Pope, MBA (@newagemarketer) 's Twitter Profile Photo

Most sellers lose money in the first 5 words Lead with features = dead listing Keywords get you found. Benefits get you clicked If your title says what it is, not what it does, fix it

Most sellers lose money in the first 5 words

Lead with features = dead listing

Keywords get you found. Benefits get you clicked

If your title says what it is, not what it does, fix it