Networx Events
@networxsydney
Business/Marketing/Comms/Digital events run by @DoubleedgePR. Event hashtag: #nxsyd.
ID: 89058238
http://www.networxevents.com.au/sydney 10-11-2009 23:58:40
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Have a holding statement prepared to issue to the media during a crisis. Update the media as soon as new info is known. Robyn Sefiani
If PRs don't inform the media, they will approach companies employees & the organisation to obtain their own info. Andrea Jonson
Only in an accute crisis would you use the CEO as a spokesperson. Media train three people for crisis management. Robyn Sefiani
A spokesperson needs to be credible, genuine and empathetic. The media can pick up on a spokesperson who is not genuine. Andrea Jonson
If a crisis involes a death, the CEO needs to be put forward as the spokesperson. Robyn Sefiani
If you're in an organisation with a high crisis risk, a dark site should be prepared to go live once the crisis hits. Robyn Sefiani
When managing a crisis for a situation - check facts, produce a holding statement & develop a media protocol to manage media.Robyn Sefiani
If an incident has occurred, the spokesperson should be interviewed in a controlled environment. Robyn Sefiani
When a crisis occurs, the media monitor all social channels & obtain all footage and info related to the crisis.Andrea Jonson
If you don't handle a crisis well it can ruin your reputation. Robyn Sefiani
Fact checking s one of the most important parts of crisis. Robyn Sefiani
If someone comes out with an allegation, the media will search for new victims. Andrea Jonson