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Before you can improve sales & marketing alignment, two key 🔑 factors need fixing: 1. The transfer of qualified leads & accounts to sales. 2. The data that marketing provides for sales. Learn how to overcome these challenges & conquer together! 📖 ow.ly/MKLQ50OX3pQ

“Where do I even start?” With many businesses tightening budgets, this is the question many B2B sales professionals ask. We won't bury the lede here: The answer to all of this is buyer-level intent data. 🔗 ow.ly/iuQf50PztPI

Why are some companies up to 59% more likely to engage their customers? 🤔Hint: It’s not about the price. It’s about understanding customer #intent & offering relevant & highly personalized content. ow.ly/4U4150P56Zx

What people do is far more reliable than what they say they’ll do. Therefore, #firstpartydata is superior to much of the information shared across the #Marketing world. But without impressions, would we be able to gain access to first-party #data? 📖ow.ly/RM1K50FIt3C

It's live! Our 🎯 latest #B2BInfluencerMarketing Report is filled with ✔️ fresh survey findings, 📊 case studies from Adobe & NetLine, 25 top influencer marketers to follow, expert insight on #B2B influencer marketing shifts in 2024 & much more: ➡ tprk.us/3RZDMiM

B2B demand generation marketers face many challenges. 🧭Navigating complex buyer journeys 🔇Breaking through the marketplace noise 📦Delivering Sales Accepted Leads, consistently That last one is no easy task. Here are 25 ways to boost your ideas: ow.ly/nnpC50Pselu

It's happening. Google has begun disabling cookies for 1% of Chrome users. We find ourselves in a new era: The post-cookie world. For brands, it’s adapt... or fade away... 🍪 Here are 🔟ways to ensure your business thrives in the post-cookies world: ow.ly/NiKn50Qq0M4

Before you can improve sales & marketing alignment, two key 🔑 factors need fixing: 1. The transfer of qualified leads & accounts to sales. 2. The data that marketing provides for sales. Learn how to overcome these challenges & conquer together! 📖 ow.ly/MKLQ50OX3pQ

Why are some companies up to 59% more likely to engage their customers? 🤔Hint: It’s not about the price. It’s about understanding customer #intent & offering relevant & highly personalized content. 🎯 ow.ly/4U4150P56Zx

Featuring an incredible lineup of speakers from GTM Partners, NetLine, Kudo, Reachdesk , Demandbase, RollWorks and more. Learn how you can build a smarter marketing playbook — register now! bit.ly/3T3n95j

Marketers are using AI to scale #GTM motions. 📈 Join leaders from ON24, GTM Partners, KUDO, Reachdesk, Demandbase, NetLine, RollWorks, and @Intel as they share the secrets to putting together a smarter #AI-enabled marketing playbook. bit.ly/3T3n95j

I watch for--and look forward to--this report every year. Really interesting data about #B2B #content consumption habits of specific roles in specific industries. netline.com/netline002n/?d… NetLine #research

To have folks keep an eye out for our research report each year is quite a compliment. Thank you, Shelly! 🚀

Congratulations to NetLine for making it into our Top 5 vendors in our Martech Vendor Spotlight Report for Lead Generation Platforms. 🥳 Want to see the other vendors who made the cut into our top 5? Download your copy of the report here: okt.to/N7SUVl

📰 Extra! Extra! Read all about it! 📰 Ebooks are your secret weapon for B2B lead gen (and more) in 2024 📰 NetLine 's 2024 Content Consumption Report says that ebooks are STILL the most popular type of B2B content, with a 34.5% increase in registrations year-over-year.

Struggling to navigate the complexities of modern ABM? We have a new comprehensive toolkit just for you - featuring tactics from yours truly, RollWorks, @intellimize, New Breed, NetLine, & Act-On Software. Get it now & simplify your ABM approach:

Newsletter demand from B2B buyers surged 112% last year, according to a new NetLine report However, the real story is what B2B executives are actually consuming — and what content drives buying decisions.... a few interesting findings