Ahhhhh, information overload!! When you can't prioritize what to watch first at #ForrB2BSummit!!!

Nice job Mindtickle! Their 121 #ABM accounts are 15x more likely to open opportunities and they've already closed $1m just 7wks into the campaign. #ForrB2BSummit

Massive congratulations to Joanna Litsas and team Pegasystems for winning #ABM Program of the Year at #ForrB2BSummit. Couple of key takeaways: 1) Don't skimp on the internal communications 2) Measure success with control groups

I love working with all our tech clients, but I must say, it is lovely seeing an engineering company winning the ROI award at #ForrB2BSummit for a change! Congratulations SUEZ and the whole team behind the transformation!!

Boom! Look at these results – wow!!! Top quote of the day “It’s easy to buy a technology or put a process in place. It’s challenging if the people aren’t bought in.” #ForrB2BSummit Congrats again SUEZ on your ROI award win!

Have you recently completed a transformational revenue engine initiative that deserves to be showcased to your peers at Forrester's #ForrB2BSummit APAC? Submit your Return On Integration Honours and Programs Of The Year nomination before 31 May. forr.com/3f3KNKM

Looking forward to it!

Please join me and Nicky Briggs tomorrow at 2 PM Pacific at the B2B Marketing Exchange, where we will provide a framework for ABM content customization. Register at b2bmarketing.exchange

We’ve got another jam-packed day ahead of us at #B2BMX: Next-Level #ABM! Register & access: 👾 Keynotes from Jon Miller, Nicky Briggs & Phyllis Davidson 👾 Breakout sessions in 6 content tracks 🌊 Killer Content Awards Ceremony 👾 Peer-to-peer roundtable discussions

Thanks all for joining and some of the great questions we took!

In this issue of #ABM In Action: @Forrester’s Nicky Briggs clears up the confusion often associated with differentiating #personalization and customization: buff.ly/3ykb6Em

Great to see the new @Forrester Waterfall land in EMEA ... There are still SO many #ABM practitioners focussing on net new logos whereas @JStevenSilver and Julian Archer have a better alternative! #FORRB2BSUMMIT

Love this... Conrad Mills and Alisa Groocock explaining how to be data driven about where #ABM stops and where Demand starts #FORRB2BSummi

Congrats to Program of the Year winner Karen Dumville and Thoughtworks. Stood up a marketing analytics function from scratch and kept their eyes on the goal: helping the org consistently develop insights to drive decision making. Well done. #FORRB2BSUMMIT

Loving the story about @Unit4Global 's award winning #ABM program Forrester #FORRB2BSummit - huge congrats to Marije and the team!!!!

Get involved in Forrester's newest B2B marketing study, investigating the State of ABM and its relationship with Demand Marketing. Survey runs will January 21st and only takes 5 to 10 minutes to complete. forrester.co1.qualtrics.com/jfe/form/SV_3r…

Excited that Forrester’s new space research is launching soon…! Here’s my blog post on lessons in #B2B strategy that can be learned from space! forrester.com/blogs/lessons-…

5 days to go until ⁦Forrester⁩ B2B Summit EMEA and have downloaded the app to sort my schedule! Hope to see you there!

We are GO! Opening of ⁦Forrester⁩ B2B Summit! #ForrB2BSummit

Loving the new book by Tim Urban - only out today but have already binge-read almost 20%!