The 2023 SCOPE Annual Report is live. For insights into the firearms industry last year, download the report today. hubs.la/Q02hshlZ0

New Shotguns of SHOT Show 2024 trib.al/K36ovFX

Handgun shipments were down 10% Year Over Year from 2022. Download the 2023 Annual SCOPE report today to learn more insights! hubs.la/Q02hsNVw0

Firearms manufacturers are rolling out new hunting rifles for 2024 at the annual SHOT Show in Las Vegas and we’re giving you a close-up look at the best of the class: ow.ly/yhcx50Qvtpk #SHOTShow #Rifle #Roundup #BestOf

Find Insights like this in the 2023 Annual SCOPE Report. Download the Overview report today. hubs.la/Q02hsH2_0

Check out the 2023 Annual SCOPE report for insights like these. The overview report is free for NASGW members to download! hubs.la/Q02jzkq40

Did you know rifle sales increased year over year from 2022?

Shotgun shipments experienced a slight drop year over year. Check out more insights like these in the 2023 SCOPE report! hubs.la/Q02jzvwc0

Q1 2024 SCOPE data is here, helping to shed light on market trends for the year so far. There may be stressors on the ammunition market, but compared to the same quarter last year, shipments were up by 23%.

More insights from the latest SCOPE data: the October 2023 mini-surge in ammo sales has continued into 2024. Carry-over demand is driving shipments – look for increased buying and limited inventory levels due to availability.

Data from the Q1 2024 SCOPE report suggests that inventory for optics is based on both need and trends. Reflex sights are a bright spot in optics, and shipments increased throughout the quarter.

Rifle scopes and reflex sights continued to drive over 60% of optics shipments so far this year, according to data from our latest SCOPE report.

Rifle shipments are up 7.5% from 2023, with continued (but slowing) growth so far in Q1 2024, as seen in the SCOPE report. Bolt action, lever action, and rimfire make up the bulk of the shipments in this category.

When looking at all firearms categories combined, rifles maintain an increased share of the product mix, at 29%. Shipments of rifles are up 9% to 2023 in the midwest and 12% in the south.

The Q2 SCOPE report is here! Using SCOPE gives you the data you need to make informed business decisions. With current market conditions, it's important to understand sales trends and cycles and plan accordingly. Overall, the data is telling us to look forward to hunting season!

In Q2 of 2024, rifles maintained the share of total firearm shipments at 25%. Seasonally, hunting season shows an increase in sales year-over-year and we expect to see the same in Q3 and Q4 this year.

Finding ammunition right now is much easier than in previous years. Powder availability, the Israeli-Hamas conflict, and other military needs have not significantly affected the market, and we have the fall hunting season ahead to look forward to.

As seen in the SCOPE Q2 report, semi-automatic handguns are the largest firearms segment at 82% of all handgun shipments. Seasonally, handgun sales maintain steady and then increase throughout the end of the year and into Q1, again corresponding with hunting season.

Rifle scopes and reflex sights drive over 60% of optics shipment dollars in Q2 2024, as seen in the recent Q2 SCOPE report. As the temperatures drop and hunting season begins, these sales are seen to sharply increase according to past data.

Q3 marks the beginning of hunting season, and year-over-year, and increase in shotgun sales as well. Refer to the recent Q2 SCOPE report for all of the data you need. With the current market conditions, it's important to understand sales trends and cycles and plan accordingly.