We believe it’s important to always test your draft Cannes Lions presentation on the toughest of audiences.

We should ask “and what happens next?!” and seek to surprise ourselves again. We should take the mental shopping trolley to the top of the hill, set it alight (if only for dramatic effect)… and then let go. New post. martinweigel.org/blog/the-astro…

An amusing headline birthed during a weekly lockdown therapy/bitch Zoom session amongst mates seems to have turned into a proposal that got approved. Five weeks to go. Loads of time to start writing it. Loads... canneslions.com/festival/progr…

Given our choice of title, it's just a bit ironic that with less than three weeks to go until until Rob, Paula and I are presenting LIONS | The Home of Creativity I'm totally shitting myself.

What excites me most is that having actually finished writing our presentation means we will not have to camp outside the toilets in the Palais to finish our slides before going on stage. linkedin.com/posts/warc_war…

Well that was fun. And if you did, thank you for coming. And for not walking out. #imaginationisthelaxative

My gangsters. I’d happily go through the whole pre-show “I’m gonna shit myself with anxiety”experience again just to be able to giggle and plot with them.

As a follow up to the 'Strategy is Constipated. Imagination is the Laxative' talk Paula Rob Campbell, and I gave in Cannes, I wrote a few extra words on the topic… contagious.com/news-and-views…

There are wins. And there are wins. Not humbled at all. Bloody chuffed to bits. And props to the epic team. campaignlive.co.uk/article/rspca-…

Random one this, but anybody here able to provide a personal introduction to a world-class marine biologist?

There's nothing like creating training content to make you re-examine every assumption you had, every mistake you made, and every opportunity you missed. In the hope that others find new failures of their own to learn from. #hoala #hoalaamsterdam

Our weekly catch-ups will never be the same again.

Some words. Ironically. martinweigel.org/mrweigelgmailc…

It's been my guide, compass, and source of sanity for thirty years. So on its 50th anniversary, a few words on why the Planning Guide is as relevant and as invaluable as it ever was. creative.salon/articles/featu…

How open are we really? A Friday afternoon thought. martinweigel.org/mrweigelgmailc…

It was a bank holiday weekend and I had time on my hands. That's my alibi for this and I'm sticking to it. martinweigel.org/mrweigelgmailc…

On the strange and weird land that is the delta between what we believe/know about how brand-building communications work and how we actually first respond to new and unfamiliar ideas. And some practical (!) suggestions for doing it better. martinweigel.org/mrweigelgmailc…

And just like that… campaignlive.co.uk/article/cso-ma… via @campaignmag