Targeting new customer segments or personas in 2023? Before you do, be sure to read this thread. How to quickly validate where to pivot your GTM motion:

Wait...are you telling me that my entire life is made up? *existential crisis amplifies*

Whew — just wrapped our quarterly offsite at Mutiny I'm physically exhausted I'm mentally drained But my cup is filled I can't imagine working without these. We are building some *insanely* cool stuff this year (with a team I am blown away by).

Every company is tightening up their budgets. How to avoid your customers churning? Chris Koehler, CMO at Box put it this way: "Make sure your existing customers understand the value of your capabilities, because if they don't those line items are going away for sure."

Yesterday JH Scherck showed me the best example of a prescriptive, "Go-and-do-this" customer success story I've ever seen. The company? Mutiny. Let's take a look at what makes these so exceptional:

90% of Product Marketing teams are tactical asset creators with no impact. Done right, PMM is a revenue-generating function—continuously unlocking new markets & growth. Why do so few deliver on the strategic promise of PMM? Here's the #1 reason PMM fails and how to avoid it:

As @adweek continues to delve into B-to-B marketing, it spoke with Mutiny CEO Jaleh Rezaei about how her background as a CMO helped her company cut marketing costs for resource-strapped startups: adweek.com/brand-marketin…

Another quarter, another offsite — truly an irreplaceable part of how we work at Mutiny. This one was special since it was in my backyard (ATX), got to bring my family, and I finally proved to the CTO that I do in fact make ice cream 🍦

if you aren't building for your customers, what are you doing? this kind of reaction is what i live for!

"Designing a Product Your Customer Can’t Live Without with Brex's CEO Henrique Dubugras and Mutiny's CEO" from SaaStrAnnual.com See everyone back again at SaaStrAnnual.com 2023 on Sep 6-8 in SF Bay!!