Betting horses is so easy. Greg Wolf out here just handing out the ice cold 230-1 trifecta in the Kentucky Derby. Nothing to it!

Add the Derby to the list of events that have hit multi-year highs this year on linear+streaming: Super Bowl, Final 4, Masters, NFL Draft, Derby. Haven’t heard much lately about viewership for events exclusively on streaming. Where are those numbers?

Tremendous result for FOX’s first Indy 500 and the latest in a growing list of validations for sports on little ol’ broadcast TV.

This has become predictable spin anytime an event moves to a streamer. It’s easy to look younger when you lose 5 older people for every 1 younger viewer you gain. Coke 600 Year-Year 18-54: Gained 147k viewers 55+: Lost 730k

Striking to come out of a meeting about how AI is changing the world only to hear of the passing of a genuine musical genius whose creativity and sensitivity can never be replicated. I guess I just wasn’t made for these times.

This comparison is skewed by the fact that the equivalent races last season were all impacted by rain. Compare to the last running of each race not impacted by rain and the 18-34 growth disappears while 55+ is down almost -50%.

Nice to see that the Holy Father has apparently read Fans Have More Friends by our own ben valenta. Good choice! Sports is a powerful, real world counterweight to tech-driven isolation.

Absolute must-read for anyone in our business. The most important piece written about the sports business this year. Sports is becoming less fan-friendly all the time and the core appeal of sports - connecting fans easily - is being steadily undermined.

FOX SARATOGA SATURDAY returns this summer 🏇 Out of the gate with the Belmont Derby on Fri. July 4 — then six straight Saturdays of live racing from Saratoga on FOX begin July 19, capped by the DraftKings Travers on Aug. 23 👀 Full schedule ➡️ bit.ly/45VY9EW

The paradox of the business is that streaming has surpassed broadcast and cable combined *while also* marquee sports keep hitting multi-year or record highs on broadcast. Only makes sense if you think of Live and On-Demand as distinct businesses, as we’ve been saying for years.

would pay 10x more for a version of twitter not completely flooded with foreigners pretending they're american

Value of Broadcast: While the Road America race was -10% vs the same track last year, as the 9th race of the season it was up nearly 10x over last year’s 9th race on CNBC (781k vs 79k). As a result IndyCar is now +33% year to date. Is anything in sports up by more?

We are heartbroken to learn of the passing of Hall of Famer Dave Parker. A legendary Pirate, Parker spent 11 years in a Pirates uniform, winning 2 batting titles, an MVP award and a World Series Championship in 1979. The Cobra was part of the inaugural Pirates Hall of Fame

Los grandes caballos de D. WAYNE LUKAS: Lady's Secret Azeri Criminal Type Winning Colors Gulch Thunder Gulch Landaluce Serena's Song Will Take Charge Farma Way Grindstone Charismatic Codex Tank's Prospect Althea Twilight Agenda Oxbow Tabasco Cat Editor's Note Commendable Cat

Last-to-first winner of the finale at Saratoga today was a first time starter named Hangover Heaven. Fantastic live call by Frank Mirahmadi: “Hangover Heaven!! Sobering up at the eighth pole!!!”

Out-of-home viewing added more than 30% to the in-home audience for the Gold Cup Final as measured by Nielsen. It’s a likely foreshadowing of next summer. The out-of-home audiences for the Men’s World Cup are going to be something else.

Big shout out to my hometown of PITTSBURGH for being the #1 market for the July 4 hot dog eating contest with a 1.7 rating. When it comes to the intersection of binge eating and watching TV, Pittsburgh simply will not be denied. 🇺🇸

ASG viewership often comes down to length of the game. Audience peaks early while the biggest stars are in the game. Last night’s peak viewership (8.1m) was higher than in 24 or 23. Game then slowed way down in later innings but the higher peak is a good gauge of fan interest.

Emergency Press Conference - Barstool Sports is Proud to announce a new wide ranging partnership with Fox Sports. This is the 1st time in our illustrious and notorious history that we’ve got a Tv partner we believe in and believes in us. I can’t wait to see what we create

Another area of potential synergy for Portnoy/Barstool and Fox — horse racing frontofficesports.com/barstools-dave…