The BRT plan would build a busway along the branch line right-of-way paralleling Highway 1 to connect Marina, Sand City, and Seaside (where many who work in Monterey live) and the Monterey Peninsula itself, which is unaffordable. (Ask me why I no longer live there.) 3/

Dedicated ROW helps ensure the BRT line provides frequent, speedy, and reliable service -- essential qualities to get people out of their cars and onto public transit, which as we know helps reduce climate pollution. All of this is good, right? Not for the Coastal Commission. 4/

The new SURF! Busway & Bus Rapid Transit project will provide equal access to the coast and recreation for ALL local communities in Monterey County ONLY IF The California Coast votes YES on SURF! next month!

As part of the new SURF! Busway & Rapid Transit transportation project, MST - Monterey-Salinas Transit will restore 60 acres of coastal dunes and habitat so native plants can thrive! The California Coast: Help us unlock the natural beauty of our coast. YES on SURF!

We invite you to be part of a social media push leading up to the Coastal Commission vote on the SURF! Busway and Bus Rapid Transit Project, recently rescheduled to occur during its September 11-13 meeting.

Years of hard work together to connect our communities, create opportunity, and promote environmental sustainability come down to this moment and we hope you will lend your voice in support at this critical time!

You can use our social media kit, which includes graphics and posts that can be adapted to your voice. Please include this material in your personal posts and organization's social media content calendars regularly in the leadup to the vote next month socialpresskit.com/surf

SURF! BRT and Busway mean less traffic, faster commutes between Salinas and Monterey (as well as all the cities in between), fewer cars on the road, cleaner air, and better access to the coast. But this will happen ONLY IF The California Coast votes YES on SURF! next month!

SURF! protects California’s beautiful coastline through significant greenhouse gas reductions and cleaner air! Less traffic + zero-emission buses = a healthier community + planet! The California Coast: Let's fight climate change together! Yes on SURF!

Speak out to save SURF! The Coastal Commission must approve a permit next month or SURF! can't be built. Please join us in posting a short video on social media telling Commissioners to support equal access to the coast! Video tips & script here! ​​bit.ly/4dNb7pq

Coastal Commission approves SURF! Busway Project on Monterey Peninsula The Coastal Commission met in Monterey on Thursday afternoon and approved the Surf Busway Project with a 7-1 vote. MST - Monterey-Salinas Transit ksbw.com/article/coasta…

Thrilled by The California Coast's approval of the MST - Monterey-Salinas Transit Surf! Busway Project. Honored to have led meaningful discussions that brought us together to enhance public transit and coastal access. 🚌🌊♻️ montereycountynow.com/news/local_new…

Great to see our community moving forward with a clean, innovative infrastructure project that will reduce traffic congestion and carbon emissions while increasing mobility and opportunity. ksbw.com/article/coasta…