Content modeling is endlessly useful as a focusing lens for clear thinking, alignment, and collaboration. #contentengineering

5 patterns of intelligent content: 1. Semantic standards (taxonomy, terminology) 2. Structural standards (reusable content chunks) 3. Supply chain thinking (#ContentOps) 4. Content-as-a-service (#headlessCMS, APIs) 5. Unify the stack (tech + front end + content)

Content accessibility is just polite. In many places, it's also the law. Build accessible content practices into policy, standards, models. Digital program leaders should appoint someone to own and advocate for accessibility as part of each build team.

Entropy and atrophy are natural outcomes in untended systems. How can we expect innovation, nimbleness, and adaptability in companies as a whole when we ignore the vehicles of internal and external communication in all the parts? #ceo #cmo #km

Wanted: company leaders that own that their knowledge assets require discipline, governance, & operations. It’s one thing to produce lots of content in lots of places. It’s another thing to orchestrate it, optimize it, & improve it. Who does this well that I should interview?

Tonight: proud of our team for putting together this conversation & demo about using content models to make omnichannel publishing SO much easier. Meant for #contentstrategy #ux #cx #digital #webdev practitioners who either work w structured content now, or want to learn more!

Looking forward to opening @LavaCon live tomorrow at 9AM PT with a talk about unifying enterprise content. In great company in roster curated by Jack Molisani w speakers from NASA, Mastercard, Netflix, AWS, Google, 3M, & many others. Progress happening in so many places!

Live blogging from Cruce Saunders excellent talk on #ContentStrategy infighting (and how not to do it!) marli.us/live-from-lava… #lavacon2021

Many companies at their core are *code* and *content*. Nothing gets accomplished online without content involved. Why would we treat content as anything other than a high priority? #cx #contentstrategy #contentengineering #contentops #DigitalMarketing #km

ICYMI: Our latest episode of The Content Strategy Podcast is live! Cruce Saunders chats with Kristina Halvorson about content, customer experience, systems, roles, and transformation. Phew! In just 32 minutes, too. contentstrategy.com/episodes/episo…

😂 Can we please be over this in 2022? Taxonomy needs to be taught from third grade forward. It’s just a step or two from sorting shapes. The enterprise can figure this out! #education #contentstrategy #contentdesign

Yes! Patterns are incredibly valuable IP. So much embedded thinking baked into reusable components used by teams to build the future. Invest in patterns and rally the organization around them. #cx #ux #designsystems #contentengineering

Dizzying to consider how much chunky inaccessible content & data exists in a healthcare system where data facets and portability have such importance to humans. Faxes, print & mail forms, arduous manual intakes, PDFs, and patient information overload still rule in 2022.

Props to the resilient content change leaders carrying forward ambitious programs in the face of legacy content debt & old thinking. As a friend told me yesterday, "We’re clinging to a structured content raft in a sea of strings." and yet still progress continues! Keep rowing.

Sometimes I don't even know how we get so lucky... Coming up on 12/13, we've got Michael Andrews and Cruce Saunders joining us to talk about structured content in content design. Pinch me! More info and RSVP at meetup.com/content-strate…