Confessions Of An Upfront Reporter: Thirty-five years ago, I began writing a story just like this one. The article, for the... mediapost.com/publications/a…

Musk hires unnamed woman to replace him as Twitter CEO mediapost.com/publications/a…

NBCU Names Marshall To Succeed Yaccarino As Interim Chairman Of Ad Group: The company confirmed Yaccarino's... mediapost.com/publications/a…

Upfront Guru Barry Fischer Explains Why The More It Changes, The More It Remains The Same: I've had a running... mediapost.com/publications/a…

.Horizon Media expands 'Why' group research offering to include activation strategy mediapost.com/publications/a…

Mindshare NA Taps Matterkind's Hall As CEO: She fills a role that was left vacant when Amanda Richman stepped down abruptly... mediapost.com/publications/a…

Why Fox News' Upfront Ad Pitch Is 40% Full (Of It): "Lifestyle content," Fox News sales chief Jeff Collins said,... mediapost.com/publications/a…

How To Stage A Disney Upfront, In 39 Seconds: Well, that's the time-lapse video version in this article. The real-time... mediapost.com/publications/a…

Disney Touts Audience Graph At Upfront, Asserts Programmatic Will Be This Year's Core: "Over one third of our... mediapost.com/publications/a…

We Are, Er, TNN?: On the morning of parent Warner Bros. Discovery's upfront, CNN has been rebranded as TNN ("Trump News Network) in a new spot from... mediapost.com/publications/a…

We Are, Er, TNN? mediapost.com/publications/a…

Former Rapport Chief Mike Cooper Joins DOmedia As Head Of Global Ops: In January IPG Mediabrands' Rapport out-of-home... mediapost.com/publications/a…

AI-Generated News Sites More Than Doubles In Two Weeks: A new report from NewsGuard now estimates there are... mediapost.com/publications/a…

AI-generated news sites more than double in two weeks NewsGuard mediapost.com/publications/a…

Former Rapport Chief Mike Cooper joins DOmedia as head of global ops mediapost.com/publications/a…

Former Rapport US Chief Mike Cooper joins DOmedia as head of global ops mediapost.com/publications/a…

Agency Media Vet Lowenthal Joins Ad Industry AI Platform Inuvo: "It had the vision to invent and deliver a solution... mediapost.com/publications/a…

Lights, Camera, The Next Best Action: That, not a multitude of currencies -- legacy or new -- is how Disney ad chief Rita Ferro... mediapost.com/publications/a…

Even Without Tucker Carlson, Foxnews.com Soars In April: "The sudden departure of Tucker Carlson and the settlement... mediapost.com/publications/a…

Obit: Long-Time Ad Industry Researcher, Editor Bill Cook, Dead At 80: William "Bill" Cook, who served as executive... mediapost.com/publications/a…