Society rewards master communicators, no matter what they communicate.

Underpromise. Overdeliver.

Creativity is connecting the dots others don't see.

You are not lazy. You don't know what you want and why you want it.

Build systems that survive your worst day and scale your best day.

Anything you do is some form of distraction from another thing. Choose your distractions wisely.

People don't change their minds. They change their stories.

Killer combo: selective indifference + massive action

Your focus is the auction. Instagram, X, YouTube, TikTok, all bidding like fire. TV's gone. Let's see if AI platforms like ChatGPT wins this time.

Everything is a noise until you decide it's information.

Effortless self-discipline is a superpower.

"You always own the option of having no opinion." - Marcus Aurelius

Being authentic is so rare that it feels like rebellion.

In those rare and fleeting moments of clarity, build systems that keep working when confusion returns.

The more you explain, the less they'll believe you.

Build a plan that works even when your mood is low.

"We're smart enough to invent AI, dumb enough to need it, and stupid enough to not know if we did the right thing." - Jerry Seinfeld