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@forbes_india ...We hire very few MBAs; its invariably the person we want not the degree...

@forbes_india ..and I would suspect that almost without exception, at Bajaj they unlearn their MBA as they begin to learn the business.

@forbes_india We do, but not enough, and not in the more senior positions.

@forbes_india Pulsar created the sport motorcycle category in India in a meaningful way, and by virtue of having done that...

@forbes_india ...occupies the position of 'performance everyday' ie an affordable practical sporty motorcycle...

@forbes_india The communication stategy has always been consistent with this position...

@forbes_india ...the creative articulation changes as it must to retain viewer interest.

@forbes_india If you mean branding at the highest level ie the brand as the strategic business lever...

@forbes_india ...it would be Steve Jobs work at Apple.

@forbes_india Yes, by progressively sourcing from there while at all times ensuring control over its intellectual property...

@forbes_india ...and its quality standards.

@forbes_india Keeping our strategy centred at the front end & our execution simple at the back end.

@forbes_india Such a shift demands affording an acquisition cost of at least 3 times, accepting a fuel economy that's one fourth...

@forbes_india ...absorbing maintenance costs that are much higher, and finding parking space that's mostly non-existent in our cities.

@forbes_india ...It would be a dream come true if India would make that much progress in 5 years.

@forbes_india Sure...

@forbes_india The old bombay club never existed, it was a figment of the media's imagination...

@forbes_india ...The new one won't happen, for the media's not that smart!

@forbes_india Well, let's see.

@forbes_india Thank you, this was fun. I am off now.