Learning about #BlackHistoryNow with our Ready for School, Ready for Life CEO!

#Brand Essence Exercise for #psc511b (as a part of my UNCG MPA): pinterest.com/jpholland5/bra…

Participating in a discussion of social media #strategy for #psc511b, focusing on lessons learned from national powerhouse Planned Parenthood: Planned Parenthood provides a great example of market definition with multiple Facebook and Twitter feeds dedicated to audience subgroups.

Another social media #strategy from Planned Parenthood to emulate: closely monitoring current political events and public opinion via digital sources so that you can respond with the right resources and call to action at the right political moment. #psc511b

Planned Parenthood has built trust with its supporters by functioning as a hub for relevant and accurate information and resources on women's reproductive rights. #psc511b #strategy #CurationIsQueen

AND Planned Parenthood provides ways for its supporters to speak up and take action so that they can co-deliver reproductive freedom and equitable health care to all women. #psc511b #strategy #ConversationIsKing

Final thought: Planned Parenthood is a unifier that crystalizes and channels women's experiences, needs, and desires. Social media is a tool for understanding and amplifying these commonalities for political ends. #psc511b #strategy

Identified by @socionerd88 : a great example of engaging your audience in a digital conversation to better understand social circumstances #psc511b #strategy

Absolutely! Planned Parenthood is a great example of an organization that understands that marketing/advocacy is integral to effective service delivery. And Megan E. Garner is right: staffing should reflect this reality. #psc511b #strategy

Good point Nathan Crabtree. Orgs can more effectively reach target audiences by differentiating messaging within mediums (as well as between mediums). #psc511b #strategy

.Laura Burns provides a good example here of strategically matching messaging to the target audience. Planned Parenthood knows that women of various political backgrounds benefit from reproductive care. #psc511b #strategy

Useful #strategy and workaround for orgs with fewer resources from Nathan Crabtree: empower volunteers where staff capacity is insufficient for the demands of digital monitoring. #psc511b

When executing PAD strategies, Jeffrey K. Rohrs tells us that the #1 Tactic is Talk to People! Word of mouth will build seekers, amplifiers, and joiners! In a digital world, we cannot forget to Talk to People! #psc511b   #Audience

Read #audience by Jeffrey K. Rohrs for #psc511b marketing for nonprofits. My big takeaway: the permission to innovate! Orgs are still finding new ways to unlock the potential of emerging media channels to reach audiences. Time to build a strategy and try something new!

.Jeffrey K. Rohrs presents 3 types of proprietary audiences: seekers, amplifiers, joiners. These categories add new layers to our previous learning from Ginny Bowen Olson about market segmentation and can help orgs drill down further on the nuanced character of target markets. #audience #psc511b

According to Jeffrey K. Rohrs, paid media is like "fossil fuel" while owned media is the “renewable source” of #audience energy. Helpful analogy for nonprofits, which are accountable to funders and the public for the most efficient use of resources. #psc511b

Audience by Jeffrey K. Rohrs encourages orgs to engage with audiences on an individual, human level. Allow audience members to reveal their individuality and make personal connections to the product. #audience #psc511b

Audience by Jeffrey K. Rohrs also encourages orgs to measure & track the value of their audiences (think ROI). Nonprofits should consider the different types of value their audiences can bring, such as resources, insight, connections, or co-delivery of services. #psc511b #audience

Yes! NPOs cannot deliver services without the input and participation of their target populations. Audiences are integral to mission fulfillment. #audience #psc511b

Agreed! Nothing can match the power of a face-to-face connection. And it's important to remember that social media are simply the channels people use to transmit messages (definition courtesy of Jeffrey K. Rohrs). This includes email, phone, and word of mouth! #psc511b #audience