How does the adoption over time of different text-to-image #AI models affect the type and amount of creativity displayed by #artists posting images at an online platform? Does 1,000 words make a good picture? This latest MSI working paper investigates: ow.ly/f6j050X9iP2

#GenAI images crowd out others in creative goods markets, increasing overall quality and variety for consumers but harming creators by reducing the value of original #content used to train models. This new MSI working paper discusses how to mitigate it: ow.ly/UM9x50X9jjk

This new MSI working paper uses online experiments to demonstrate how #GenAI design visualizations based on consumer specifications can enhance search satisfaction, product match and purchase intent in online retail: msi.org/working-paper/… #Retail #Ecommerce #ConsumerBehavior

Can warning labels minimize social media sharing when the misinformation they accompany aligns with the beliefs of the targeted audience? This new MSI working paper investigates, with insightful findings: ow.ly/Blbc50X9k9v #Misinformation #SocialMedia

To accurately simulate consumer choice and evaluations, this MSI working paper suggests making "digital twins,": ow.ly/b8mH50XcNG0 #AI #GenAI #ShopperInsights #ConsumerBehavior

This MSI working paper analyzes second-by-second viewership data and daily household food delivery purchase behavior to produce a causal model of linear TV advertising ROI: ow.ly/JUz650XcNQw #TVAudience #PurchaseBehavior #AdvertisingROI #TVAdvertising

The latest Nobel Prize in economics is for work on creative destruction. This MSI Working Paper focuses on a specific type—how generative AI disrupts markets for creative goods such as images and music: ow.ly/kMjH50Xf2qS #Creative #AdCreative #DIsruption #Business #Tech

What defers people from seeking mental healthcare? This MSI working paper uses a grounded theory approach and in-depth interviews to understand the barriers they encounter: ow.ly/1OAr50XcOm7 #MentalHealth #Therapy #MentalhealthCare

Spatial technologies such as #virtualreality can accelerate innovation and inform #marketing, but the relevant literature is widely dispersed. This MSI working paper offers a framework to understand how such tech can create business value: ow.ly/ajuY50XcO8H #Metaverse

How are AI technologies altering equilibrium in image marketplaces? This latest MSI working paper uses difference-in-differences (DiD) analyses to model the impact: ow.ly/MQMe50XhGWh #AI #GraphicDesign #Tech #Marketing #ShopperInsights

Integrating generative AI into product search systems can enhance consumers’ ability to express preferences, leading to greater design satisfaction and higher purchase intentions, according to this new MSI working paper: ow.ly/rJe050XhIcZ #AI #ConsumerBehavior #Omnichannel

How does text-to-AI models affect creativity? This new MSI working paper investigates: ow.ly/aF1o50XhIF1 #AdCreative #Tech #AI #Creativity #MarketingResearch #GraphicDesign

Can causal modeling of advertising ROI act as an alternative to RCTs? Read this MSI working paper where researchers analyze second-by-second viewership data and daily household food delivery purchase behavior, to find out: ow.ly/mnly50XhIVF #TVAdvertising #AdvertisingROI

Busy managers may lack ready access to foundational #marketing knowledge established by rigorous academic research, relying on intuition. #GenAI in the form of LLMs can help close this gap, according to this MSI working paper: ow.ly/k0Ew50Xl0YQ #MarketingResearch

GenAI visualizations can improve search in online retail, helping consumers articulate their preferences, providing feedback that they have been understood, and increasing their satisfaction and purchase intention. ow.ly/JmUK50Xl1Np #Ecommerce #DigitalStrategy #Advertising

MSI has launched our #SyntheticData Initiative which will examine questions around #dataquality, validation, bias and governance, establishing best practices to ensure synthetic data & #GenAI outputs. Corporate members, if you want to get involved contact us at: [email protected]

This MSI working paper finds that copyright protections ensuring “fair use” not only compensate non-GenAI content producers but can also mitigate crowd-out by increasing GenAI production costs: ow.ly/saza50Xl4l0 #ConsumerBehavior #ShopperInsights #AdCreative #Tech #AI

How do text-to-image AI models affect the type and amount of creativity displayed by artists posting images at an online platform? Researchers in this MSI working paper investigate: ow.ly/WJN550Xl4VV #GenAI #GraphicDesign #ContentCreator #Artist

In this MSI working paper, researchers introduce a framework for constructing LLM-powered digital twins of consumers. Learn more: ow.ly/9pLZ50XoyC1 #DigitalTwins #SyntheticData #ConsumerResearch

This MSI working paper introduces a causal econometric framework for estimating the true return on investment (ROI) of linear television advertising. Read it here: ow.ly/Vfmf50XoyQ3 #AdvertisingROI #TVAdvertising #MarketingAnalytics #MarketingROI