To prove #ROI with confidence, you must use both marketing & sales data to get a complete view of the sales funnel. Closed-loop marketing provides a framework to do just that. Read more: bit.ly/3ufXJ6X #closedloop #marketingmeasurement

💡 What is #mediaplanning? bit.ly/3nOlhNv

🎥 Watch the recording of Cross-Channel Attribution with Federated Data to learn about #datafederation within the context of media impact #measurement, and how you can federate #walledgarden data with first-party and other data sources moving forward: bit.ly/33oOdCt

A mother’s love is second to none. #HappyMothersDay to all the incredible moms out there! 💐💖

A well-crafted, data-driven #mediaplan has the potential to play a significant role in bolstering your brand’s reputation. Keep these 3 best practices in mind when planning your next #marketingstrategy: bit.ly/3uBbDRa #branding

Many marketers still only analyze the impact of one KPI at a time, which doesn’t always paint a complete picture. Having a mixture of #KPIs is key to accurate #measurement & full funnel management. Optimize your #customerjourney now with multiple KPIs: bit.ly/2RU4ahm

TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Marketing Evolution bit.ly/3eGhhMa

Today, power is in the hands of the buyer, especially when it comes to #dataprivacy. 🔐 What are the implications for modern marketers & how can we adapt? Read more: bit.ly/3uauNMR #digitalmarketing #thirdpartycookies

We were recently mentioned in MarTech's new Martech Intelligence Report as a featured #martech vendor! 👏 Get the full scoop on Marketing Evolution's use cases, supported media, our resilience to #cookiedeprecation, #predictiveanalytics & more: bit.ly/3fpCKJI

Make smarter, more efficient #marketing decisions with the right #measurement solution.💡 Here's our Attribution Buyer's Guide to get you started: bit.ly/3ccQG7V #attribution

Cookieless is here to stay. 🍪 Learn how you can keep pace with ongoing changes & provide the most accurate marketing performance measurement possible without compromising #dataprivacy: bit.ly/3cx6z9q #thirdpartydata

8/10 customers will abandon a brand that uses their #personaldata without their knowledge (Gartner). Learn all about the legal precedents shaping the consumer landscape & how you can address these new challenges with a #flexibleanalytics solution. bit.ly/3iE4uMD 🔐

What is brand equity? how important is it for your business? read this article by Marketing Evolution marketingevolution.com/marketing-esse… #startups #startup #startupbusiness #startsmall #startuplife #startupchallenge #StartupNews #businesses #branding #brand #Entrepreneurship #Entrepreneurs

Happy #FathersDay to all the incredible dads out there, especially our ME dads! 🥰

We are thrilled to announce our new #CEO. Welcome to the team Andy Frawley! prn.to/3kWKR3q

Wondering where to start on your #marketing attribution journey? Try starting small--here's why. bit.ly/3tkcYOB

How many #measurement talk tracks at #rampup22 are ready today for the privacy compliant future which doesn't have deterministic user level data? If you're struggling to "fill the gaps" inquire about how we solve for this.

If MMM is coming up short when it comes to demographic data, turn that frown upside down and check out our new geo insights. You can see conversions within markets, sort by demographic, and unearth new market opportunities in just seconds. bit.ly/3MXeeOU

What happens when AI powers a $100M media strategy? A top U.S. health insurer saw: 🔹 +170% media efficiency 🔹 +38% new members 🔹 +35% ROAS 🔹 +$26M optimized Full story → lnkd.in/gqxkxdxv

Still measuring like it’s 2015? It’s costing you more than you think. ❌ No full-funnel visibility ❌ No incrementality ❌ No real-time insights ❌ No proof of marketing’s impact The longer you wait, the more budget you waste. Learn more: lnkd.in/gqU8TC6j