Miles McNair (@milesmcnair9) 's Twitter Profile
Miles McNair

@milesmcnair9

💜 Google Ads Expert - building PPC Mastery. On a mission to build world's greatest community for experienced Google Ads Specialists.

ID: 1407349239554916355

linkhttps://www.ppcmastery.com/ calendar_today22-06-2021 14:47:38

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Miles McNair (@milesmcnair9) 's Twitter Profile Photo

How we helped 166 people from lower-wage countries and made €26.933 in return. This is how we make top-tier Google Ads education affordable for everyone. I want to share a cool insight that might be valuable for your (client’s) business. A few months ago we started

Miles McNair (@milesmcnair9) 's Twitter Profile Photo

Business success is simple: Solve problems and help people reach their goals. How much money you make is in direct proportion to how many (big) problems you solve for other people. - Solve more problems. - Make more money. Simple as that.

Miles McNair (@milesmcnair9) 's Twitter Profile Photo

5 high-impact experiment ideas for advanced Google Ads Specialists: 1: Value-Based Bidding for lead gen ↳ Steer on real value instead of just leads 2: Offline Conversion Tracking for lead gen ↳ Increase lead quality with offline imports 3: Performance-Based Bucketing for

Miles McNair (@milesmcnair9) 's Twitter Profile Photo

I love Google Ads because it's always on... If you do your job well, clients can stay with you for years. However, most freelancers/agencies don't consciously invest in client relationships... Resulting in premature churn. If you carefully build your client relationships,

Miles McNair (@milesmcnair9) 's Twitter Profile Photo

Here's a productivity hack that has 10xed my output: I only have calls/meetings on Tuesdays. I batch as many as I can/need in a 4 hour window. And that's it — no calls on other days. Keeps me focused, relaxed, and my output at an all-time high.

Miles McNair (@milesmcnair9) 's Twitter Profile Photo

🚨 BREAKING: Google rolls out Conversational AI for Search Ads 🚨 You can now use AI prompts to quickly add/improve search ads... All within Google Ads. US and UK advertisers have access now, rest of world will follow soon. Another play by Google that will lower the barrier

🚨 BREAKING: Google rolls out Conversational AI for Search Ads 🚨

You can now use AI prompts to quickly add/improve search ads...

All within Google Ads.

US and UK advertisers have access now, rest of world will follow soon.

Another play by Google that will lower the barrier
Miles McNair (@milesmcnair9) 's Twitter Profile Photo

15 Lies you've been told about Google Ads: 1. Automation is bad 2. Broad match doesn't work 3. Quality Score doesn't matter 4. Conversion value = revenue 5. Performance Max is the best 6. Performance Max is the worst 7. Your average CPC doesn't matter 8. You don't have to use

Miles McNair (@milesmcnair9) 's Twitter Profile Photo

Rookies focus on low-quality conversions. Pros focus on real business results (qualified leads, sales, actual profit). Whoever has the most hiqh-quality, relevant data, wins.

Miles McNair (@milesmcnair9) 's Twitter Profile Photo

More ecom brands should measure profit and POAS in Google Ads. It's not as hard as you think. In fact, it's really easy with a tool like ProfitMetrics. ↳ Likely worst case is you get no insights and stick with revenue and ROAS. ↳ Likely best case is you optimize for more

Miles McNair (@milesmcnair9) 's Twitter Profile Photo

How I ensure Branded Search Terms get matched in the right campaigns (Branded Search & Branded Shopping, not pMax). Factors that determine where a branded search query gets matched: - AdRank - Targets/budgets - Keywords and match types - Signals (like Search Themes) - Negative

How I ensure Branded Search Terms get matched in the right campaigns (Branded Search & Branded Shopping, not pMax).

Factors that determine where a branded search query gets matched:

- AdRank
- Targets/budgets
- Keywords and match types
- Signals (like Search Themes)
- Negative
Miles McNair (@milesmcnair9) 's Twitter Profile Photo

🔥 𝗙𝗿𝗲𝗲 𝗖𝗼𝗻𝘀𝗲𝗻𝘁 𝗠𝗼𝗱𝗲 𝗩𝟮 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗚𝘂𝗶𝗱𝗲. 🔥 There's a lot of buzz around Google Consent Mode V2 at the moment... Privacy regulations require you to use it if you have users from the European Economic Area. Without it, you: - Risk fines

Siddharth Thakur (@ecomsidd) 's Twitter Profile Photo

Just leveled up my game! 🚀 Thrilled to share that I've crushed the Google Ads Masterclass - January 2024 from PPC Mastery! 🌐💥 Huge thanks to Miles McNair at PPC Mastery for dropping knowledge bombs! 🙌🏽 credsverse.com/credentials/83…