NEW BRAND: Excited to welcome @thesampleroom_ to the M+ platform and community! 🇺🇸 "We are a circular clothing experiment, taking 100% accountability for our own waste and repurposing it into circular garments." #TheSampleRoom #FemaleLed #SustainableBrand 📸 : The Sample Room

We want to be part of the of passionate and loving few people who hold this world together and fight for the freedom of everyone, especially those who suffer anonymously or may not even realize they're imprisoned. Join us, please. 📸 : Dmitri Kasterine (Source: NBJC Ubuntu)

Everyone says they’d pay more for “Made in the USA.” I tested it. We make a $129 filtered showerhead manufactured in China. With tariffs surging to 170%, we explored reshoring. We found a U.S. supplier. Our costs nearly tripled. I ran a clean A/B test: 👇

The test: • 25,650 users • Same landing page • Only difference? “Made in China” at $129 vs. “Made in USA” at $239

The results were brutal: 🚫 0 customers bought the U.S. version ⬇️ Add-to-cart rate for US version was less than 1% 📍 Over 3,500 bought the Asia-made version

We want to bring back domestic manufacturing. But when consumers face the actual price tag—they didn’t. It's not because they don’t care. I think it is because most people are not willing to pay the premium (yet). This isn’t just our story. 👇

It’s a story about reshoring, tariffs, and the real economics behind American-made. Full story + data here: afina.com/blogs/news/mad…

NEW BRAND: Excited to welcome Shop.karua to the M+ platform and community! 🇺🇸 Check them out! ❤️ #Karua #FemaleLed #SustainableBrand #LatinOwnedBusiness #CauseSupporting #EmpowerWomen #EthicallyMade 📸 : Karua

NEW BRAND: Excited to welcome @cosapcoop to the M+ platform and community! 🇺🇸 We absolutely loved learning about COSAP Co-op and their beautifully unique mission, and we think you will too! Check them out! ❤️ #FemaleLed #SustainableBrand #CauseSupporting 📸 : COSAP Co-op

NEW BRAND: Excited to welcome Hello.wink.balm to the M+ platform and community! 🇺🇸 "We make zero plastic makeup and cosmetics." Our Impact Credentials / Why We Like It: - Plastic-free - Ethically Made - Female Led Check them out! ❤️ 📸 : Hello Wink

NEW BRAND: Excited to welcome @thewastelessshop to the M+ platform and community! 🇺🇸 Our Impact Credentials / Why We Like It: - Cause Supporting - Eco-friendly - Female Led - Carbon Neutral Shipping - Zero Waste Check them out! ❤️ 📸 : The Waste Less Shop

NEW BRAND: Excited to welcome Jackalo to the M+ platform and community! 🇺🇸 Is it just us or sustainable clothing brands for kids, let alone the active ones, are really hard to find? Well, here comes Jackalo. Check them out! ❤️ 📸 : Jackalo

NEW BRAND: Excited to welcome @neem_londoner to the M+ platform and community! 🇬🇧 We measure and offset scope 3 emissions. Our aim is to create a revolution in menswear by providing comfortable and stylish apparel. Check them out! ❤️ 📸 : Neem London

NEW BRAND: Excited to welcome @babyboxandfamily to the M+ platform and community! 🇩🇪 Started by a mother and a midwife, and paving the way for mothers of newborn to find beautiful, 100% organic and ethically-made baby clothing. Check them out! ❤️ 📸 : Babybox & Family

@essenthelabel is our #sustainablebrand of the day! 🇦🇺 Established in 2016, ESSEN was founded with a vision of a world that is free from fast consumption. We believe the future of fashion is rooted in transparency, circularity and inclusion. Check them out! 🌎 📸 : ESSĒN

M+ Story | How to Have a Sustainable 4th of July Week-end: Celebrate with Purpose and Planet in Mind 😇 🌎 miigle.com/story/how-to-h… #4thofJuly #IndependenceDay #Sustainability Photo Credit: Poppy Martinez @Pexels

@emilynixonjewellery is our #sustainablebrand of the day! 🇬🇧 Using ethically sourced stones and recycled precious metals, her work centres around the permanence of her materials, celebrating their raw, elemental origins and preserving their minerality. 📸 : Emily Nixon

@desmondanddempsey is our #sustainablebrand of the day! 🇬🇧 I think we know where your next favo(u)rite and sustainably produced pyjamas should come from. Happy Sunday! 😉 📸 : Desmond & Dempsey

We've been silent for a few weeks, but fret not, we're just soaking up some sun while replacing mental tasks with vacation activities. We're back next week (sunburns included). ☀️ 🇹🇷 Happy summer! 😎 p.s. DM us for anything "urgent".

WE ARE BACK! And kicking off our post summer break series, we're very excited to introduce you to elliottfootwear as our #sustainablebrand of the day! 🇩🇰 📸 : elliott footwear