marketing isn’t just yapping on Twitter

Everyone in Web3 is either launching something or recovering from launching something.

GM cat lovers

If you need 6 slides to explain your product, your user is already gone.

2021: Buy the dip 2022: Survive the dip 2025: The dip is my personality

Web3 marketing or casino marketing? Some days I can’t tell the difference

Every founder wants hype. No one wants to earn trust.

Real talk: would you join your own community if you weren’t on payroll?

Your project says, “community is everything.” … but you follow 8 people. You have no idea how much it means to contributors to feel seen.

Bull markets build hype. Bear markets build humility.

Memecoins taught us one thing: humor is a powerful onboarding tool. Don't underestimate it.

Just because it’s “on-chain” doesn’t mean people want to hear about it.

Michelle the crypto marketer Just because it's on-chain doesn't mean it's relevant

Saying “gm” 365 times is not community management.

Just got back from #ETHSeoul. Met 10+ Web3 marketers. Every single one said the same thing: “We’re always blamed when the product sucks.” Not the bugs. Not the UX. But Marketing. Of course. We didn’t “position the crash properly.”

Grok is just the start. X is turning into a creative operating system, and I wrote about what that looks like. The article focuses on X and Grok, but the playbook applies to Meta, OpenAI, and every platform racing to own the interface of generative AI. jonathan-albert.medium.com/threads-tools-…

Want engagement? Say less. Show more. Build loud.

Is your project building community, or just farming engagement?

The reason why I love Spring 🌸🌹🌷🌺

Tell me your worst interview story. Mine? The interviewee was watching YouTube. I could literally see the video playing in his glasses. 10/10 professionalism 😂