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This big FB ads change sounds scary but it’s actually a great upgrade for advertisers. The 25% daily budget buffer has been around for a while, meaning your $1,000 daily budget might spend as much as $1,250 in a day (but never more than $7,000 for a week). With this new change,

One of the quickest ways to understand why you're CAC is rising from paid is by looking at how Meta prioritizes placements. This brand's CAC has never been lower than right now at the spend we're at simply because we found the right creatives that continues to prioritize FB

If you're running paid social ads, your organic content impacts performance more than you probably realize. Users click your profile to learn more about your brand and scan the most recent posts. If ad performance improves or dips, check your recent organic content.

After testing hundreds of ads on a monthly basis, here are 6 patterns we've noticed that make a great video ad hook:

New FB ads feature 🎉 I haven't seen this before in FB, but I'd recommend anyone who has it available in their Experiments page to activate it: Free ongoing monthly or quarterly Brand Lift Monitoring. I've run many brand lift studies and I strongly recommend them to get an

New ways to search in 2024 Google blog.google/products/searc…

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The prompts I use to get ChatGPT to write content like you One of the biggest issues with AI writers is they don’t write content like you do. If you have a premium account of ChatGPT you can fix this. First, use this prompt: ***Start prompt*** Please analyze the writing

Here's the #1 mistake I see advertisers make: They say the same things to their potential customers at every stage of the consideration funnel. Here are some effective messaging strategies specifically for retargeting: #1 Answer commonly asked questions in your ad

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Catalog product video: a new solution to maximize automation performance fb.me/2cFOLVEjIiOmwK4

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Unwrap AI-enabled performance this holiday season fb.me/1GICCsjIZTi8hhL

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