1/ In 2014, we needed a domain for a side project. mockups.com was taken. So we added letters. Mockuuups. Three U's. For years, those three U's felt like a mistake we were stuck with. Here's how we turned a liability into our biggest asset 🧵

6/ The breakthrough: "What if you made the UUU the system?" Instead of hiding the triple letters, apply them everywhere. Mockuuups → T-shiiirt → Compuuuter Our reaction: "Maybe too much triples?" 😅 But it made sense.

7/ We customized Inter font (thanks Rasmus Andersson) to give vowels a pixelated treatment. Problem: SEO doesn't like "Compuuuter" Solution: Stylistic sets → HTML: "computer" → Display: "Compuuuter" Search engines happy. Brand distinctive.

8/ We built a placeholder system using TV test pattern metaphor. Signal bars = "content will appear here" Acid green + abstract stripes = instantly recognizable While competitors went minimal, we went distinctive.

9/ We didn't do a big announcement. Just shipped gradually: → Pinterest first (testing) → Logo interactions → Category naming → Motion design (year later) Self-funded = self-paced The brand evolves as we do.

Prague-based Studio Najbrt created a flexible design system for Avenga’s global tech merger, uniting two major companies under a single brand.

Studio Najbrt creates a flexible system for Avenga’s global tech merger.

Read the case study → t-bi.link/avenga

Yo dawg, I heard you like rounded corners

Found this cooool navbar

Sin Expo 2025 has been nominated to No-code Honors awwwards.com/sites/sin-expo…

to commemorate alan dye moving from apple to meta, here's one of his best quotes

Lots achieved. Lots learnt. Coming back stronger next year

Our showreel for 2025 is out and yes, we are finally on X.

made an Arc'teryx beanie detector that forces you to name 5 mountains

Pitchfork shares its rubric on how they score albums.

I need an iPhone app and file system for screen shots that is distinct from my photos. There is never a time when I want them both in the same view.

i watched keem buy 4 mac studios in 4 months

Hot take: it has never been more important in history to have REAL photos and videos come from smartphone cameras