It’s just insane how unnecessary 9/10 calls are. Why does this need to be a call? Why do you WANT it to be a call? Why do you enjoy wasting so much time? How does this feel good to you?

My lead AI agent just self generated this video in VEO3 and sent it alongside the afternoon update randomly Not sure how to feel about this

Why you should never base anything on a single a metric CPLC completely irrelevant to costs of advertising 🫠

Seeing agency owners post shit like this with hyper inflated in-platform ROAS hurts your credibility fyi Anyone real knows it BS

How to instantly increase mental firing power for extended periods Caffeine + nicotine maxi

Hot take: Over-reliance on ASC & Advantage+ is slowly strangling your business. (You're probably starting to feel this over the last month or 2-3) That ASC fat inflated ROAS? It's a trap. Pushing into ASC First month or two you're flying high. ROAS up everything's peachy.

6 months later - vibe check See it coming yet?

First international trip with baby Koda

Sauce

Hot take most dtc founders are way to emotional to handle daily reporting Yes have a pulse but don’t make irrational knee jerk reactions based on 24 hour cycles

Seeing a swing of elite meta media buyers coming back home to ABO supremacy 🫶🏼

Looking for a sharp graphic designer to create high-performing static ads for multiple ecom brands. Must know the latest AI tools & workflows, and have a strong grasp of direct-response advertising + messaging. If that’s you (or you know someone), DM me your work

Looking for an AI-powered video creator/editor to produce scroll-stopping, high-converting ads for multiple ecom brands. You should be fluent in the latest AI video tools, skilled in short-form formats, and understand direct-response marketing + storytelling. DM if that’s you

Meta announced Andromeda Dec 2, 2024. Rolled out to vast majority of accounts by March 2025. Seeing non stop yappin' on X about this over the last 2 weeks. "Here's how we solved Andromeda" + (throw up meta's dev graphic so it looks complexed) TLDR solution; Focus on creative

Audited an ad account $6m+ spend ALL on; 1 campaign 1 adset, broad with no exclusions 150ads, almost all flexi's Never turned anything off No UTM's No third party tracking or reporting, founder just looks at ads manager and shopify every now and then Chadvertising

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advice for anyone that potentially over focuses on pacing, once you go through some gnarly mornings like this & you start the day majorly in the red - by end of day it usually has swung back so much it's a complete non-issue. could be cope, but looking at the data off the back

Attribution this, attribution that Last click, first click, view through Retainers vs % of spend comp From working hundreds of brands almost exclusively the guys that scale the fastest and reach high 8/9 figs just keep it simple Contribution margin MER aMER nCPA LTGP:CAC